Cereal flakes
Nature's Path Organic Flax Plus Maple Pecan Crunch
325 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- Contains whole grains
Why it scores 24
Nature's Path Organic Flax Plus Maple Pecan Crunch scores 24 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 76 points higher -
Sprouted Crunchy Cereal Ezekiel 4:9 Golden Flax Food For Life · (454 g) Not ultra-processed · No seed oils Score 79 out of 100 , 55 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 55 points higher -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz No added sugars · No sugar Score 61 out of 100 , 37 points higher -
Chocolate crunch Catalina Crunch · 9 oz/255 g No added sugars · No sugar Score 63 out of 100 , 39 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Flax Plus Maple Pecan Crunch
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
- Maple syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 18.3 g / 100 g minus 11 points
- Saturated fat 1.7 g / 100 g minus 1 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 383 kcal / 100 g minus 2 points
- Fiber 11.7 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 76 = 24
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 383 kcal |
|---|---|
| Fat | 11.7 g |
| Saturated fat | 1.7 g |
| Trans fat | 0 g |
| Carbohydrates | 68.3 g |
| Sugars | 18.3 g |
| Added sugars | 16.7 g |
| Fiber | 11.7 g |
| Protein | 10 g |
| Salt | 0.9 g |
Serving: 1 cup (60 g)
Ingredients
- Whole wheat meal
- rolled oats
- cane sugar (high concern)
- wheat bran
- pecans
- flax meal
- soy oil
- brown rice flour
- oat bran
- barley malt extract (high concern)
- sea salt
- maple syrup (high concern)
- coconut
- flax seeds
- natural maple flavor
- oat syrup solids (oat syrup solids, tocopherols [vitamin e])
- tocopherols (vitamin e)
- molasses (high concern)
- cinnamon
Label text, as published
Whole wheat meal*, rolled oats*, cane sugar*, wheat bran*, pecans*, flax meal*, soy oil*, brown rice flour*, oat bran*, barley malt extract*, sea salt, maple syrup*, coconut*, flax seeds*, natural maple flavor, oat syrup solids* (oat syrup solids*, tocopherols [vitamin e]), tocopherols (vitamin e), molasses*, cinnamon*.
Allergens and diets
Contains: Tree nuts, Soy, Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org