Cereals and their products
Gatorade Protein Bar
Score
- Ultra-processed
- High in sugar
- High in saturated fat
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
- Contains palm oil
- Contains artificial flavors
Why it scores 0
Gatorade Protein Bar scores 0 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Caramel: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
-
Peanut Butter Perfect Bar Perfect Bar · 71 g Not ultra-processed · Less saturated fat Score 54 out of 100 , 54 points higher -
Peanut Butter Protein Bar Perfect Bar · 10.0 oz/284 g Less saturated fat · No gut-studied emulsifiers Score 51 out of 100 , 51 points higher -
Power Pro Whole Food Protein Bar Chocolate Brownie 1st Phorm · 2.12 oz Not ultra-processed · Less sugar Score 50 out of 100 , 50 points higher -
Peanut Butter Protein Bar PERFECT BAR mini · 7.0 oz/200 g Not ultra-processed · Less saturated fat Score 61 out of 100 , 61 points higher -
Rise Honey Cinnamon Protein Bar Rise · 2.1 oz/60 g Less saturated fat · No gut-studied emulsifiers Score 47 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Protein Bar
Ingredients
- Caramel minus 20 points
- Corn syrup minus 20 points
- Sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 7 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Sugars 36.3 g / 100 g minus 14 points
- Saturated fat 12.5 g / 100 g minus 9 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 486 kcal / 100 g minus 3 points
100 − 103 = 0
Can’t score above 79. Contains caramel, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat and sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 486 kcal |
|---|---|
| Fat | 12.5 g |
| Saturated fat | 12.5 g |
| Trans fat | 0 g |
| Carbohydrates | 50 g |
| Sugars | 36.3 g |
| Added sugars | 31.3 g |
| Fiber | 2.5 g |
| Protein | 25 g |
| Salt | 0.5 g |
Serving: 1 bar (80 g)
Ingredients
- Whey protein crisp (whey protein concentrate, corn starch)
- caramel (glucose, sugar, palm oil, nonfat milk, glycerin, butter, modified corn starch, whey, salt, mono and diglycerides, natural and artificial flavor, soy lecithin) (high concern)
- chocolate flavored coating (cane syrup, vegetable oil (palm kernel and palm oil), whey protein isolate, cocoa (processed with alkali), soy lecithin, natural flavor) (moderate concern)
- corn syrup (high concern)
- brown sugar (high concern)
- glycerin
- milk protein concentrate
- invert sugar (high concern)
- vegetable shortening (modified palm kernel oil and modified palm oil, citric acid)
- water
- salt
- natural flavor
- vegetable oil (canola, soybean)
- bht (preservative)
- citric acid
Label text, as published
Whey protein crisp (whey protein concentrate, corn starch), caramel (glucose, sugar, palm oil, nonfat milk, glycerin, butter (cream, salt), modified corn starch, whey, salt, mono and diglycerides, natural and artificial flavor, soy lecithin), chocolate flavored coating (cane syrup, vegetable oil (palm kernel and palm oil), whey protein isolate, cocoa (processed with alkali), soy lecithin, natural flavor), corn syrup, brown sugar, glycerin, milk protein concentrate, invert sugar, vegetable shortening (modified palm kernel oil and modified palm oil, citric acid), water, salt, natural flavor, vegetable oil (canola and/or soybean), bht (preservative), citric acid.
Allergens and diets
Contains: Milk, Soy
- Not vegan
- Not palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
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Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu