Breads
Thomas' English Muffins Blueberry
13 oz/369 g
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- Contains non-nutritive sweeteners
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
- Contains artificial flavors
Why it scores 20
Thomas' English Muffins Blueberry scores 20 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Red 40: In the EU and UK, foods with this color must state that it "may have an adverse effect on activity and attention in children". Regulatory
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better english muffins
-
Original English muffins Lidl No EU warning-label dyes · No synthetic dyes Score 83 out of 100 , 63 points higher -
Classic English Muffins Trader Joe's · 12 oz No EU warning-label dyes · No synthetic dyes Score 67 out of 100 , 47 points higher -
Gluten Free English Muffins - Multi Seed Food For Life · 18 oz/510 g No EU warning-label dyes · No synthetic dyes Score 69 out of 100 , 49 points higher -
White English Muffins, White Jag 2 · 12 oz No EU warning-label dyes · No synthetic dyes Score 73 out of 100 , 53 points higher -
English Muffins Pacha No EU warning-label dyes · No synthetic dyes Score 95 out of 100 , 75 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
English Muffins Blueberry
Ingredients
- Sugar minus 20 points
- Red 40 minus 20 points
- Cellulose gum (carboxymethylcellulose) minus 7.5 points
- Sucralose minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Sugars 6.6 g / 100 g minus 3 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 262 kcal / 100 g minus 1 points
- Protein 8.2 g / 100 g plus 2 points
100 − 80.5 = 19.5 → 20
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7][8][9]
Nutrition per 100 g
| Energy | 262 kcal |
|---|---|
| Fat | 2.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 50.8 g |
| Sugars | 6.6 g |
| Added sugars | 6.6 g |
| Fiber | 1.6 g |
| Protein | 8.2 g |
| Salt | 0.9 g |
Serving: 1 MUFFIN (61 g)
Ingredients
- ENRICHED WHEAT FLOUR (FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID)
- WATER
- SUGAR (high concern)
- FARINA
- YEAST
- WHEAT GLUTEN
- SALT
- WHEAT STARCH
- CALCIUM PROPIONATE AND SORBIC ACID (TO PRESERVE FRESHNESS)
- NATURAL & ARTIFICIAL FLAVORS
- SOYBEAN OIL
- DRIED BLUEBERRIES
- SUNFLOWER OIL
- CELLULOSE GUM (moderate concern)
- XANTHAN GUM
- SUCRALOSE (moderate concern)
- SOY LECITHIN
- BLUE 1 LAKE (moderate concern)
- BLUE 2 LAKE (moderate concern)
- RED 40 LAKE (high concern)
- SOY
- WHEY
Label text, as published
ENRICHED WHEAT FLOUR [FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID], WATER, SUGAR, FARINA, YEAST, WHEAT GLUTEN, SALT, WHEAT STARCH, CALCIUM PROPIONATE AND SORBIC ACID (TO PRESERVE FRESHNESS), NATURAL & ARTIFICIAL FLAVORS, SOYBEAN OIL, DRIED BLUEBERRIES, SUNFLOWER OIL, CELLULOSE GUM, XANTHAN GUM, SUCRALOSE, SOY LECITHIN, BLUE 1 LAKE, BLUE 2 LAKE, RED 40 LAKE, SOY, WHEY.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
List of Select Chemicals in the Food Supply Under FDA Review
“The table below includes select food ingredients (including food and color additives), food contact substances, and contaminants under FDA review as of May 12, 2026 .”
fda.gov
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“The Panel concluded that there was no need for a numerical ADI and that there would be no safety concern at the reported uses and use levels for the unmodified and modified celluloses”
doi.org
-
Personalized microbiome-driven effects of non-nutritive sweeteners on human glucose tolerance
“As groups, each administered NNS distinctly altered stool and oral microbiome and plasma metabolome, whereas saccharin and sucralose significantly impaired glycemic responses.”
doi.org
-
“Sucralose-6-acetate significantly increased the expression of genes associated with inflammation, oxidative stress, and cancer”
doi.org
-
“EFSA’s experts concluded that the sweetener sucralose (E 955) continues to be safe for consumers for its currently authorised uses as a food additive.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org