Dairy by-products

Challenge Butter with Olive Oil

Name: Butter with Olive Oil
Brand: Challenge

184 g

Good out of 100 High confidence

Why it scores 75

Challenge Butter with Olive Oil scores 75 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

minus 9 points Saturated fat 28.6 g / 100 g: Very high in saturated fat. Strong
minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
minus 5 points Salt 1.4 g / 100 g: High in salt. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Butter with Olive Oil

START100

Processing

Processed (NOVA 3) minus 8 points

Emerging Classified NOVA 3: processed with added salt, sugar or oil. [1]

subtotal−8

Nutrition per 100 g

Saturated fat 28.6 g / 100 g minus 9 points

Strong Very high in saturated fat. [2]
Salt 1.4 g / 100 g minus 5 points

Strong High in salt. [3]
Energy 571 kcal / 100 g minus 3 points

Info Energy-dense for its weight. [4]

subtotal−17

TOTAL 75Good

100 − 25 = 75

Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [5]

Serving: 14g

High Moderate Not recognized Tap an ingredient for its evidence and rules.

Label text, as published

PASTEURIZED SWEET CREAM, OLIVE OIL, SEA SALT

Contains: Milk

Always check the package: recipes change.

Ultra-processed foods: what they are and how to identify them

Public Health Nutrition · April 2019 · Peer-reviewed

doi.org
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

World Health Organization · Jul 17, 2023 · Agency assessment

“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

who.int
Sodium reduction (fact sheet)

World Health Organization · May 11, 2026 · Agency assessment

“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

who.int
Dietary Guidelines for Americans, 2025–2030

U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

cdn.realfood.gov
Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

“Table 3: Criteria for drinks (per 100ml)”

assets.publishing.service.gov.uk