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H-E-B Ancient Grains Bread
Photo: Open Food Facts contributors (CC BY-SA)

Breads

H-E-B Ancient Grains Bread

20 oz

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
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Why it scores 30

H-E-B Ancient Grains Bread scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Molasses: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Ancient Grains Bread

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Molasses
    Strong An added sugar. [1][2][3]
  • Soybean oil
    Emerging High in omega-6 linoleic acid. [4][5][6][7]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [8]
  • Gum arabic (acacia)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [8]
subtotal−45.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [8]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: industrial protein and thickener, stabilizer or gelling agent. [8]
subtotal−19.5

Nutrition per 100 g

  • Sugars 5.7 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 0.4 g / 100 g
    Strong Contains some salt. [9]
  • Energy 286 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−5
TOTAL 30Poor

100 − 70 = 30

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00041220973958 · 2026-02-26

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy286 kcal
Fat1.5 g
Saturated fat0 g
Trans fat0 g
Carbohydrates51.4 g
Sugars5.7 g
Added sugars3 g
Fiber2 g
Protein4 g
Salt0.4 g

Serving: 35g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

ORGANIC WHOLE WHEAT FLOUR, WATER, ORGANIC WHEAT FLOUR, ORGANIC SUGAR, ORGANIC BROWN FLAX SEEDS, YEAST, ORGANIC SOYBEAN OIL, ORGANIC BROWN RICE, ORGANIC RYE, ORGANIC SPELT FLOUR, ORGANIC OATS, ORGANIC QUINOA FLOUR, ORGANIC WHEAT GLUTEN, ORGANIC BARLEY, ORGANIC BLACK SESAME SEEDS, SEA SALT, ORGANIC MOLASSES, ORGANIC BUCKWHEAT FLOUR, ORGANIC CHIA SEEDS, ORGANIC SORGHUM FLOUR, ORGANIC HEMP SEEDS. ORGANIC VINEGAR, ORGANIC AMARANTH FLOUR, ORGANIC TEFF FLOUR, CULTURED ORGANIC WHEAT FLOUR, ORGANIC ACACIA GUM, ASCORBIC ACID, CITRIC ACID. CONTAINS, WHEAT SESAME

Allergens and diets

Contains: Soy, Wheat, Gluten, Sesame

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breads in the US

More from H-E-B

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  5. Use of dietary linoleic acid for secondary prevention of coronary heart disease and death: evaluation of recovered data from the Sydney Diet Heart Study and updated meta-analysis

    BMJ · Feb 4, 2013 · Peer-reviewed

    doi.org

  6. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org

  7. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  8. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  9. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  10. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  11. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org