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H-E-B Granola Classic
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

H-E-B Granola Classic

14 oz

Bad out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • Contains palm oil
  • Seed-oil free
  • Contains whole grains
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Why it scores 11

H-E-B Granola Classic scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Corn syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better granola and muesli

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Granola Classic

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Corn syrup
    Strong An added sugar. [1][2][3]
  • Caramel
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 4 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, flavoring, industrial protein and industrial sugar or starch hydrolysate. [4]
subtotal−22.5

Nutrition per 100 g

  • Sugars 23.7 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 6.8 g / 100 g
    Strong Very high in saturated fat. [5]
  • Salt 0.3 g / 100 g
    Strong Contains some salt. [6]
  • Energy 458 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 6.8 g / 100 g
    Strong A good source of fiber. [2]
subtotal−17
TOTAL 11Bad

100 − 89.5 = 10.5 → 11

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in saturated fat and sugars (above the front-of-pack "high" level). [7]

GTIN 00041220653744 · 2026-05-26

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy458 kcal
Fat13.6 g
Saturated fat6.8 g
Trans fat0 g
Carbohydrates72.9 g
Sugars23.7 g
Added sugars22 g
Fiber6.8 g
Protein10.2 g
Salt0.3 g

Serving: 1 serving (59 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE GRAIN ROLLED OATS, SUGAR, PALM OIL, WHOLE GRAIN ROLLED WHEAT, RICE FLOUR, GRATED DESICCATED COCONUT, GLUCOSE SYRUP, LESS THAN 1% OF: RICE, SODIUM BICARBONATE, WHEAT GLUTEN, BARLEY AND WHEAT MALT FLOUR, CARAMEL, NATURAL FLAVOR, SALT, BARLEY MALT EXTRACT, SUNFLOWER LECITHIN. CONTAINS: WHEAT, COCONUT MANUFACTURED IN A FACILITY THAT PROCESSES MILK, SOY, PEANUTS AND TREE NUTS

Allergens and diets

Contains: Milk, Peanuts, Tree nuts, Soy, Wheat, Gluten

  • Not gluten-free
  • Not palm-oil-free

Always check the package: recipes change.

Packaging

Cardboard

Context only: no points in v1.

Healthiest breakfast cereals in the US

More from H-E-B

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  10. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu