Stacked extruded potato chips
Lay's Lays cheddar imp
155 g
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- High in salt
- High in saturated fat
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
Why it scores 10
Lay's Lays cheddar imp scores 10 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
Avocado Oil Kettle Chips - Sea Salt imp Good Health · 5 oz/141.7 g No EU warning-label dyes · No synthetic dyes Score 79 out of 100 , 69 points higher -
Cheddar & Sour Cream Potato Chips Crinkle Cut The Good Crisp Company No EU warning-label dyes · No synthetic dyes Score 61 out of 100 , 51 points higher -
THIN & CRISPY CHEDDAR SOUR CREAM Flavored POTATO CHIPS Boulder Canyon · 6 oz No EU warning-label dyes · No synthetic dyes Score 63 out of 100 , 53 points higher -
Cheddar &sour cream Crispy and crunchy ripples · 7.5 oz No EU warning-label dyes · No synthetic dyes Score 50 out of 100 , 40 points higher -
Wavy Cheddar Sour Cream Flavored Potato Chips Boulder Canyon No EU warning-label dyes · No synthetic dyes Score 59 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Lays cheddar imp
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Corn syrup solids minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Saturated fat 8.9 g / 100 g minus 7 points
- Salt 1.9 g / 100 g minus 7 points
- Energy 536 kcal / 100 g minus 3 points
- Fiber 3.6 g / 100 g plus 2 points
100 − 90.5 = 9.5 → 10
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][7][8][9][10][11][12]
Can’t score above 79. High in fat, saturated fat and salt (above the front-of-pack "high" level). [13]
Nutrition per 100 g
| Energy | 536 kcal |
|---|---|
| Fat | 28.6 g |
| Saturated fat | 8.9 g |
| Trans fat | 0 g |
| Carbohydrates | 60.7 g |
| Sugars | 3.6 g |
| Added sugars | 3.2 g |
| Fiber | 3.6 g |
| Protein | 7.1 g |
| Salt | 1.9 g |
Serving: 12 chips (28 g)
Ingredients
- Dried Potatoes
- Vegetable Oil (Cottonseed, Sunflower, Corn Oil)
- Unmodified Potato Starch
- Rice Flour
- Salt
- Sugar (high concern)
- Maltodextrin (Made From Corn)
- Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes)
- Mono - And Diglycerides
- Dextrose (high concern)
- Soy Lecithin
- Whey Protein Concentrate
- Whey
- Monosodium Glutamate
- Onion Powder
- Corn Syrup Solids (high concern)
- Buttermilk
- Citric Acid
- Natural And Artificial Flavor
- Artificial Color (Yellow 5 Lake, Yellow 6 Lake, Yellow 6, Yellow 5)
- Lactic Acid
- Spice
- Lactose (high concern)
- Sodium Caseinate
- Skim Milk
- Disodium Inosinate
- Disodium Guanylate
Label text, as published
Dried Potatoes, Vegetable Oil (Cottonseed, Sunflower, And/Or Corn Oil), Unmodified Potato Starch, Rice Flour, And Less Than 2% Of The Following: Salt, Sugar, Maltodextrin (Made From Corn), Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes), Mono - And Diglycerides, Dextrose, Soy Lecithin, Whey Protein Concentrate, Whey, Monosodium Glutamate, Onion Powder, Corn Syrup Solids, Buttermilk, Citric Acid, Natural And Artificial Flavor, Artificial Color (Yellow 5 Lake, Yellow 6 Lake, Yellow 6, Yellow 5), Lactic Acid, Spice, Lactose, Sodium Caseinate, Skim Milk, Disodium Inosinate, And Disodium Guanylate. CONTAINS MILK AND SOY INGREDIENTS.
Allergens and diets
Contains: Milk, Soy
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
21 CFR 74.705 FD&C Yellow No. 5
“shall specifically declare the presence of FD&C Yellow No. 5 by listing the color additive as FD&C Yellow No. 5 among the list of ingredients.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org