Stacked extruded potato chips
The Good Crisp Company Classic Original Potato Crisps
160 g
Score
- High in salt
- High in saturated fat
- Contains added sugars
- Contains palm oil
- No additives
- Seed-oil free
Why it scores 57
The Good Crisp Company Classic Original Potato Crisps scores 57 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 9 points Saturated fat 10.7 g / 100 g: Very high in saturated fat. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
100% Extra Virgin Olive Oil Crisps M&S Collection Less salt · Less saturated fat Score 79 out of 100 , 22 points higher -
Reduced Fat Crinkle Cut Crisps Ready Salted M&S · 40 g Less salt · Less saturated fat Score 79 out of 100 , 22 points higher -
Potato Crisps Chester's No added sugars · No palm oil Score 78 out of 100 , 21 points higher -
Sea Salt Kettle Cooked Potato Chips 365 Whole Foods Market Less salt · Less saturated fat Score 93 out of 100 , 36 points higher -
Salt Kissed Potato Crisps Snackish Less salt · Less saturated fat Score 79 out of 100 , 22 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Classic Original Potato Crisps
Ingredients
- Sugar minus 20 points
- Palm oil minus 2.5 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Saturated fat 10.7 g / 100 g minus 9 points
- Salt 1.5 g / 100 g minus 5 points
- Energy 500 kcal / 100 g minus 3 points
- Fiber 7.1 g / 100 g plus 4 points
100 − 43.5 = 56.5 → 57
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat, saturated fat and salt (above the front-of-pack "high" level). [9]
Nutrition per 100 g
| Energy | 500 kcal |
|---|---|
| Fat | 25 g |
| Saturated fat | 10.7 g |
| Trans fat | 0 g |
| Carbohydrates | 64.3 g |
| Sugars | 3.6 g |
| Added sugars | 0 g |
| Fiber | 7.1 g |
| Protein | 3.6 g |
| Salt | 1.5 g |
Serving: 14 crisps (28 g)
Ingredients
Label text, as published
Dried Potato Flakes, Palm Oil (Vitamin E), Tapioca Starch, Salt, Sugar, White Pepper.
Allergens and diets
- Vegan
- Vegetarian
- Gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk