Breakfast cereals
General Mills Bluey Cereal
12 oz
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- No synthetic dyes
Why it scores 32
General Mills Bluey Cereal scores 32 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No seed oils Score 78 out of 100 , 46 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · No seed oils Score 77 out of 100 , 45 points higher -
Malt-O-Meal original Quick Cooking Hot Wheat Cereal Malt O Meal · 36 oz Not ultra-processed · No seed oils Score 79 out of 100 , 47 points higher -
Morning O's 365 · 13 servings Not ultra-processed · No seed oils Score 75 out of 100 , 43 points higher -
Purely O's Cereal Cascadian Farms · 8.6 oz Not ultra-processed · No seed oils Score 78 out of 100 , 46 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Bluey Cereal
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Canola oil minus 2.5 points
- Sunflower oil minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 10 g / 100 g minus 5 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 375 kcal / 100 g minus 2 points
- Fiber 7.5 g / 100 g plus 4 points
100 − 68 = 32
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 375 kcal |
|---|---|
| Fat | 2.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 85 g |
| Sugars | 10 g |
| Added sugars | 10 g |
| Fiber | 7.5 g |
| Protein | 7.5 g |
| Salt | 1.1 g |
Serving: 1.5 cup (40 g)
Ingredients
- Whole Grain Corn
- Corn Meal
- Sugar (high concern)
- Salt
- Brown Sugar Syrup (high concern)
- Canola
- Sunflower Oil
- Spirulina Extract (color)
- Baking Soda
- Vitamin E (mixed tocopherols) Added to Preserve Freshness.Vitamins and Minerals: Calcium Carbonate
- Iron and Zinc (mineral nutrients)
- Vitamin C (sodium ascorbate)
- A B Vitamin (niacinamide)
- Vitamin B6 (pyridoxine hydrochloride)
- Vitamin B1 (thiamin mononitrate)
- Vitamin A (palmitate)
- Vitamin B2 (riboflavin)
- A B Vitamin (folic acid)
- Vitamin B12
- Vitamin D3
Label text, as published
Whole Grain Corn, Corn Meal, Sugar, Salt, Brown Sugar Syrup, Canola and/or Sunflower Oil, Spirulina Extract (color), Baking Soda. Vitamin E (mixed tocopherols) Added to Preserve Freshness.Vitamins and Minerals: Calcium Carbonate, Iron and Zinc (mineral nutrients), Vitamin C (sodium ascorbate), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), Vitamin B2 (riboflavin), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Nature Valley 100% Natural Pecan Crunch Crunchy Granola Bars Nature Valley · 8.94 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Loaded Cocoa Puffs General Mills · 15.1 oz High in sugarContains added sugarsContains seed oilsContains palm oil Score 8 out of 100 Bad -
Chocolate Strawberry Cheerios Cheerios · 18.5 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 13 out of 100 Bad
More from General Mills
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org