Extruded cereals
365 Morning O's
13 servings
Score
- Contains added sugars
- Certified organic
- Contains whole grains
Why it scores 75
365 Morning O's scores 75 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
- plus 5 points Certified organic: Carries a certified-organic label. Info
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Farmers Market Mix Seven Sundays · 12 oz No added sugars · No sugar Score 100 out of 100 , 25 points higher -
Quinoa Flakes Ancient Harvest · 12 oz No added sugars · No sugar Score 100 out of 100 , 25 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) No added sugars · No sugar Score 100 out of 100 , 25 points higher -
Fortified Creamy Hot Wheat Cereal Malt O Meal · 18 oz (1 lb 2 oz) 510 g No added sugars · No sugar Score 100 out of 100 , 25 points higher -
Big Biscuit Shredded Wheat Post · 15 oz No added sugars · No sugar Score 100 out of 100 , 25 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Morning O's
Ingredients
- Sugar minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 5.1 g / 100 g minus 3 points
- Salt 1 g / 100 g minus 3 points
- Energy 385 kcal / 100 g minus 2 points
- Fiber 7.7 g / 100 g plus 4 points
- Protein 12.8 g / 100 g plus 2 points
Bonuses
- Certified organic plus 5 points
100 − 25 = 75
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 385 kcal |
|---|---|
| Fat | 6.4 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 76.9 g |
| Sugars | 5.1 g |
| Added sugars | 2.6 g |
| Fiber | 7.7 g |
| Protein | 12.8 g |
| Salt | 1 g |
Serving: 39 g
Ingredients
- ORGANIC WHOLE GRAIN OAT FLOUR
- ORGANIC WHEAT STARCH
- ORGANIC CANE SUGAR (high concern)
- SEA SALT
- CALCIUM CARBONATE
- MIXED TOCOPHEROLS (ADDED TO MAINTAIN FRESHNESS)
Label text, as published
ORGANIC WHOLE GRAIN OAT FLOUR, ORGANIC WHEAT STARCH, ORGANIC CANE SUGAR, SEA SALT, CALCIUM CARBONATE, MIXED TOCOPHEROLS (ADDED TO MAINTAIN FRESHNESS).
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Honey Nut cheerios General Mills · 3 lb Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 15 out of 100 Bad -
MULTIGRAIN CEREAL cinnamon Quaker Life · 22.3 oz/635 g Ultra-processedHigh in sugarContains added sugarsNo synthetic dyes Score 26 out of 100 Poor -
Lucky Charms General Mills · 26.1 oz Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 7 out of 100 Bad
More from 365
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov