Breakfast cereals rich in fiber with fruits fortified with vitamins and chemical elements
General Mills Strawberry Cheerios Protein
15 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- No synthetic dyes
- Contains whole grains
Why it scores 11
General Mills Strawberry Cheerios Protein scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Oat protein cereal Seven Sundays · 8 oz Not ultra-processed · Less sugar Score 59 out of 100 , 48 points higher -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Less sugar · No added sugars Score 61 out of 100 , 50 points higher -
Chocolate Peanut Butter Protein Cereal Catalina Crunch · 9 oz (255 g) Less sugar · No added sugars Score 59 out of 100 , 48 points higher -
Strawberry Crème Special K Plus · 4 g Less sugar · No added sugars Score 55 out of 100 , 44 points higher -
Oat Protein Cereal Maple Cinnamon Seven Sundays Not ultra-processed · Less sugar Score 58 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry Cheerios Protein
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Pea protein minus 2.5 points
- Canola oil minus 1.5 points
- Sunflower oil minus 1.5 points
- Potassium phosphate minus 1.5 points
- Natural flavors minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 32.4 g / 100 g minus 14 points
- Salt 1.4 g / 100 g minus 5 points
- Energy 405 kcal / 100 g minus 2 points
- Fiber 5.4 g / 100 g plus 2 points
100 − 89 = 11
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [12]
Nutrition per 100 g
| Energy | 405 kcal |
|---|---|
| Fat | 6.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 64.9 g |
| Sugars | 32.4 g |
| Added sugars | 18.9 g |
| Fiber | 5.4 g |
| Protein | 21.6 g |
| Salt | 1.4 g |
Serving: 37g
Ingredients
- Whole Grain Oats
- Sugar (high concern)
- Pea Protein
- Corn Starch
- Strawberry Puree
- Apple Puree Concentrate
- Corn Syrup (high concern)
- Canola Oil
- Sunflower Oil
- Salt
- Tripotassium Phosphate
- Vegetable Juice Color
- Fruit Juice Color
- Natural Flavor
- Vitamin E (mixed tocopherols)
- Calcium Carbonate
- Vitamin C (sodium ascorbate)
- Iron
- Zinc
- Niacinamide
- Vitamin B6 (pyridoxine hydrochloride)
- Vitamin B1 (thiamin mononitrate)
- Vitamin A (palmitate)
- Vitamin B2 (riboflavin)
- Folic Acid
- Vitamin B12
- Vitamin D3
Label text, as published
Whole Grain Oats, Sugar, Pea Protein, Corn Starch, Strawberry Puree, Apple Puree Concentrate, Corn Syrup, Canola Oil, Sunflower Oil, Salt, Tripotassium Phosphate, Vegetable Juice Color, Fruit Juice Color, Natural Flavor, Vitamin E (mixed tocopherols), Calcium Carbonate, Vitamin C (sodium ascorbate), Iron, Zinc, Niacinamide, Vitamin B6 (pyridoxine hydrochloride), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), Vitamin B2 (riboflavin), Folic Acid, Vitamin B12, Vitamin D3.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals rich in fiber with fruits fortified with vitamins and chemical elements on GoodSwap
-
Berry Fruitful Kashi · 17.2 oz Ultra-processedContains added sugarsNo additivesContains whole grains Score 29 out of 100 Poor -
Frosted Flakes Kellogg's · 1.2 oz Ultra-processedHigh in sugarContains added sugarsNo additives Score 21 out of 100 Poor -
Cinnamon Oat Clusters Cascadian Farms · 15 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 19 out of 100 Bad
More from General Mills
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org