Breakfast cereals rich in fiber with fruits fortified with vitamins and chemical elements
Kashi Berry Fruitful
17.2 oz
Score
- Ultra-processed
- Contains added sugars
- No additives
- Contains whole grains
Why it scores 29
Kashi Berry Fruitful scores 29 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Invert sugar: An added sugar. Strong
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No invert sugar Score 78 out of 100 , 49 points higher -
Mixed Berry Cereal Cascadian Farm Organic · 354 g No added sugars · No invert sugar Score 72 out of 100 , 43 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz No added sugars · No invert sugar Score 66 out of 100 , 37 points higher -
Sprouted Crunchy Cereal Ezekiel 4:9 Golden Flax Food For Life · (454 g) Not ultra-processed · No invert sugar Score 79 out of 100 , 50 points higher -
Bite Size Shredded Wheat Great Value · 8 servings Net wt 16.4 oz Not ultra-processed · No added sugars Score 100 out of 100 , 71 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Berry Fruitful
Ingredients
- Invert sugar minus 20 points
- Fruit juice concentrate (sweetener) minus 20 points
- Sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 14.8 g / 100 g minus 8 points
- Energy 328 kcal / 100 g minus 2 points
- Fiber 9.8 g / 100 g plus 4 points
Bonuses
- No additives plus 3 points
100 − 71 = 29
Can’t score above 79. Contains invert sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 328 kcal |
|---|---|
| Fat | 1.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 77 g |
| Sugars | 14.8 g |
| Added sugars | 13.1 g |
| Fiber | 9.8 g |
| Protein | 11.5 g |
| Salt | 0 g |
Serving: 61g
Ingredients
- Whole grain wheat
- cane syrup (high concern)
- grape juice concentrate (high concern)
- invert cane syrup (high concern)
- cane sugar (high concern)
- cornstarch
- apple powder
- raspberry puree concentrate
- strawberry puree concentrate organic
Label text, as published
Whole grain wheat, cane syrup, grape juice concentrate, invert cane syrup, cane sugar, cornstarch, apple powder, raspberry puree concentrate, strawberry puree concentrate organic.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals rich in fiber with fruits fortified with vitamins and chemical elements on GoodSwap
-
Frosted Flakes Kellogg's · 1.2 oz Ultra-processedHigh in sugarContains added sugarsNo additives Score 21 out of 100 Poor -
Cinnamon Oat Clusters Cascadian Farms · 15 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 19 out of 100 Bad -
Strawberry Cheerios Protein General Mills · 15 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 11 out of 100 Bad
More from Kashi
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org