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Nature's Nectar 100% Juice Cranberry
Photo: Open Food Facts contributors (CC BY-SA)

Fruit juices

Nature's Nectar 100% Juice Cranberry

Poor out of 100 High confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars
  • No synthetic dyes
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Why it scores 39

Nature's Nectar 100% Juice Cranberry scores 39 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Fruit juice concentrate (sweetener): An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Sugars 11.7 g / 100 ml: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better juices and juice drinks

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

100% Juice Cranberry

START100

Ingredients

  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [4][5]
subtotal−22.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [5]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: color (added), flavoring and industrial sugar or starch hydrolysate. [5]
subtotal−21

Nutrition per 100 ml

  • Sugars 11.7 g / 100 ml
    Strong Very high in sugar. [1]
  • Energy 46 kcal / 100 ml
    Info Energy-dense for its volume. [2]
subtotal−18
TOTAL 39Poor

100 − 61.5 = 38.5 → 39

Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]

GTIN 04099100145311 · 2025-05-19

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 ml

Energy46 kcal
Fat0 g
Saturated fat0 g
Carbohydrates11.7 g
Sugars11.7 g
Protein0 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

CRANBERRY JUICE (FILTERED WATER, CRANBERRY JUICE CONCENTRATE), APPLE JUICE (FILTERED WATER, APPLE JUICE CONCENTRATE), GRAPE JUICE (FILTERED WATER, GRAPE JUICE CONCENTRATE), PEAR JUICE (FILTERED WATER, PEAR JUICE CONCENTRATE), NATURAL FLAVORS, ASCORBIC ACID (VITAMIN C), FRUIT AND VEGETABLE JUICE (FOR COLOR).

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Healthiest fruit juices in the US

More from Nature's Nectar

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  5. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org