Breakfast cereals
Best Serve Quick Cooking Oatmeal Maple & Brown Sugar
9.8 oz (277 g)
Score
- Ultra-processed
- High in salt
- Contains non-nutritive sweeteners
- Contains added sugars
- Contains artificial flavors
- Contains whole grains
Why it scores 28
Best Serve Quick Cooking Oatmeal Maple & Brown Sugar scores 28 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Molasses: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better oatmeal and hot cereal
-
Instant Oatmeal Fiber & Protein Maple Brown Sugar Quaker · 344 g Less salt · No added sugars Score 66 out of 100 , 38 points higher -
Quick Cooking Rolled Oats Whole Grain Bob's Red Mill · 32 oz Not ultra-processed · Less salt Score 100 out of 100 , 72 points higher -
Quick Cooking Rolled Oats Irish Oatmeal McCann's · 16 oz Not ultra-processed · Less salt Score 100 out of 100 , 72 points higher -
Quick Cooking Rolled Oats Bob's Red Mill · 28 oz Not ultra-processed · Less salt Score 100 out of 100 , 72 points higher -
100% Whole Grain Quick Cooking Oats Winco Foods · 42 oz/1.19 kg Not ultra-processed · Less salt Score 100 out of 100 , 72 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Quick Cooking Oatmeal Maple & Brown Sugar
Ingredients
- Sugar minus 20 points
- Molasses minus 20 points
- Maple syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Salt 1.9 g / 100 g minus 7 points
- Energy 357 kcal / 100 g minus 2 points
- Fiber 10.7 g / 100 g plus 4 points
- Protein 14.3 g / 100 g plus 2 points
100 − 72.5 = 27.5 → 28
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in salt (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 357 kcal |
|---|---|
| Fat | 7.1 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 64.3 g |
| Sugars | 3.6 g |
| Added sugars | 3.6 g |
| Fiber | 10.7 g |
| Protein | 14.3 g |
| Salt | 1.9 g |
Serving: 1 pouch (28 g)
Ingredients
- WHOLE GRAIN ROLLED OATS
- FLAXSEED
- SALT
- SUGAR (high concern)
- ACESULFAME POTASSIUM (moderate concern)
- SUCRALOSE (moderate concern)
- NATURAL AND ARTIFICIAL FLAVOR
- MOLASSES (high concern)
- MAPLE SYRUP (high concern)
- VITAMINS AND MINERALS: CALCIUM CARBONATE
- FERRIC ORTHOPHOSPHATE (SOURCE OF IRON)
- ALPHA TOCOPHERYL ACETATE (VITAMIN E)
- NIACINAMIDE (VITAMIN B3)
- VITAMIN A PALMITATE
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- RIBOFLAVIN (VITAMIN B2)
- THIAMIN MONONITRATE (VITAMIN B1)
- FOLIC ACID
Label text, as published
WHOLE GRAIN ROLLED OATS, FLAXSEED, SALT, SUGAR, ACESULFAME POTASSIUM, SUCRALOSE, NATURAL AND ARTIFICIAL FLAVOR, MOLASSES, MAPLE SYRUP. VITAMINS AND MINERALS: CALCIUM CARBONATE, FERRIC ORTHOPHOSPHATE (SOURCE OF IRON), ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Vanilla Almond Crisp Wildly Delicious Granola Bear Naked · 28 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 27 out of 100 Poor -
Classic Granola Bob's Red Mill · 54 g Contains added sugarsContains whole grains Score 61 out of 100 Good -
Organic Bran Flakes Cereal Full Circle Market · 30 g Contains added sugarsNo additivesContains whole grains Score 53 out of 100 Okay
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int