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Built Brownie Batter Puff
Photo: Open Food Facts contributors (CC BY-SA)

Food

Built Brownie Batter Puff

44 g

Bad out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Contains sugar alcohols
  • Contains palm oil
  • Seed-oil free
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Why it scores 9

Built Brownie Batter Puff scores 9 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Brown sugar: An added sugar. Strong
  2. Sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better snack cakes and brownies

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Brownie Batter Puff

START100

Ingredients

  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Sugar
    Strong An added sugar. [1][2][3]
  • Chocolate (sweetened, ingredient)
    Strong Contains added sugar. [1]
  • Collagen
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Whey protein concentrate / isolate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 6 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, flavoring, humectant, industrial protein, sugar alcohol (polyol) and thickener, stabilizer or gelling agent. [4]
subtotal−25.5

Nutrition per 100 g

  • Sugars 15 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 5 g / 100 g
    Strong High in saturated fat. [5]
  • Salt 0.6 g / 100 g
    Strong Contains some salt. [6]
  • Energy 350 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−16
TOTAL 9Bad

100 − 91.5 = 8.5 → 9

Can’t score above 79. Contains brown sugar, an ingredient of high concern. [1][2][3]

GTIN 00840229305469 · 2026-05-24

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy350 kcal
Fat6.3 g
Saturated fat5 g
Carbohydrates35 g
Sugars15 g
Added sugars15 g
Fiber2.5 g
Protein42.5 g
Salt0.6 g

Serving: 1 serving (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Premium Collagen Protein Blend, Partially Hydrolyzed Whey Protein Isolate, Collagen, Wheat Flour, Brown Sugar, Sugar, Sorbitol, Glycerin, Palm Oil, Semi-Sweet Chocolate Drops, Cornstarch, Natural Flavors, Salt, Xanthan Gum, Water, Palm Oil, Palm Kernel Oil, Cocoa Processed With Alkali, Gelatin, Cultured Dextrose, Nonfat Milk Powder, Soy Lecithin.

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten

  • Not vegan
  • Not vegetarian
  • Not gluten-free
  • Not palm-oil-free

Always check the package: recipes change.

More from Built

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  9. Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)

    European Union (Official Journal) · Oct 25, 2011 · Law

    “‘excessive consumption may produce laxative effects’.”

    eur-lex.europa.eu

  10. 21 CFR 184.1835 Sorbitol

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Nov 22, 2016 · Law

    ““Excess consumption may have a laxative effect.””

    ecfr.gov

  11. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu