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Built PUFF Coconut Flavor with Natural Flavors
Photo: Open Food Facts contributors (CC BY-SA)

Protein bars

Built PUFF Coconut Flavor with Natural Flavors

160 g

Excellent out of 100 High confidence
  • Contains added sugars
  • Contains palm oil
  • Seed-oil free
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Why it scores 84

Built PUFF Coconut Flavor with Natural Flavors scores 84 out of 100 (Excellent) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Collagen: An ingredient typical of ultra-processed foods (NOVA group 4). Info
  3. Whey protein concentrate / isolate: An ingredient typical of ultra-processed foods (NOVA group 4). Info

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

PUFF Coconut Flavor with Natural Flavors

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Collagen
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Whey protein concentrate / isolate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Glycerin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
  • Palm oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [5][6][7]
  • Palm kernel oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [5][6][7]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [8][4]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−16.5
TOTAL 84Excellent

100 − 16.5 = 83.5 → 84

GTIN 00840229303816 · 2026-03-11

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy350 kcal
Fat7.5 g
Saturated fat5 g
Trans fat0 g
Carbohydrates32.5 g
Sugars15 g
Added sugars15 g
Fiber0 g
Protein42.5 g
Salt0.5 g

Serving: 40g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Premium collagen protein blend (partially hydrolyzed whey protein isolate, collagen), glycerin, sugar, water, palm oil, palm kernel oil, cocoa processed with alkali, gelatin, natural flavors, cultured dextrose, nonfat milk, soy lecithin.

Allergens and diets

Contains: Milk, Soy

  • Not vegan
  • Not vegetarian
  • Not palm-oil-free

Always check the package: recipes change.

Healthiest protein bars in the US

More from Built

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Process contaminants in vegetable oils and foods

    European Food Safety Authority · May 3, 2016 · Agency assessment

    “The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”

    efsa.europa.eu

  7. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu

  8. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov