Breakfast cereals
Purely Elizabeth Chocolate Almond Superfood Cereal
312 g
Score
- High in saturated fat
- Contains added sugars
- Seed-oil free
- Contains whole grains
Why it scores 31
Purely Elizabeth Chocolate Almond Superfood Cereal scores 31 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Blueberry Almond Crunch Cereal Cascadian Farm No added sugars · No coconut sugar Score 79 out of 100 , 48 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Less saturated fat · No added sugars Score 97 out of 100 , 66 points higher -
Sprouted Crunchy Cereal EZEKIEL 4:9 Almond Food For Life · (454 g) Less saturated fat · No coconut sugar Score 78 out of 100 , 47 points higher -
Hot & fit cereal, earnest eats, american blend cranberries + almonds + flax Earnest Eats · 12.6 oz/357 g Less saturated fat · No coconut sugar Score 73 out of 100 , 42 points higher -
Cinnamon Raisin Almond Superfood Cereal Purely Elizabeth · 34 oz No sugar Score 58 out of 100 , 27 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolate Almond Superfood Cereal
Ingredients
- Coconut sugar minus 20 points
- Sugar minus 20 points
- Chocolate (sweetened, ingredient) minus 7.5 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 14.5 g / 100 g minus 8 points
- Saturated fat 8.2 g / 100 g minus 7 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 436 kcal / 100 g minus 2 points
- Fiber 7.3 g / 100 g plus 4 points
100 − 69.5 = 30.5 → 31
Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 436 kcal |
|---|---|
| Fat | 16.4 g |
| Saturated fat | 8.2 g |
| Carbohydrates | 69.1 g |
| Sugars | 14.5 g |
| Added sugars | 12.7 g |
| Fiber | 7.3 g |
| Protein | 9.1 g |
| Salt | 0.5 g |
Serving: 1 serving (55 g)
Ingredients
- Sorghum
- organic certified gluten-free oats
- organic coconut sugar (high concern)
- almonds
- organic coconut oil
- organic dark chocolate chunks (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic vanilla extract) (moderate concern)
- cocoa powder
- organic puffed amaranth
- sea salt
- vanilla extract
- organic chia seeds
- organic plant-based vitamin D3 (VegD3)
- vitamin E (mixed tocopherols)
Label text, as published
Sorghum, organic certified gluten-free oats, organic coconut sugar, almonds, organic coconut oil, organic dark chocolate chunks (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic vanilla extract), cocoa powder, organic puffed amaranth, sea salt, vanilla extract, organic chia seeds, organic plant-based vitamin D3 (VegD3), vitamin E (mixed tocopherols). Contains: coconut, almonds.
Allergens and diets
Contains: Tree nuts, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Nut Granola Blueberry Cinnamon Nutrail · 8 oz Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains sugar alcohols Score 58 out of 100 Okay -
Special K Red Berries Kellogg's · 39 g Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 28 out of 100 Poor -
Instant Oatmeal Blueberry Strawberry Quaker · 1.69 oz/48 g Ultra-processedContains added sugarsNo additivesContains whole grains Score 51 out of 100 Okay
More from Purely Elizabeth
-
Original Ancient Grain Granola Purely Elizabeth · 12 oz (340 g) Score 51 out of 100 Okay -
Organic Original Salty-sweet Granola Purely Elizabeth · 34 oz Score 51 out of 100 Okay -
Pumpkin Cinnamon Ancient Grain Granola Purely Elizabeth · 12 oz Score 51 out of 100 Okay -
Original Salty-Sweet Granola Purely Elizabeth · 24 oz Score 46 out of 100 Okay
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk