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Purely Elizabeth Honey Peanut Butter Superfood Cereal
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Purely Elizabeth Honey Peanut Butter Superfood Cereal

11 oz

Poor out of 100 Medium confidence
  • High in saturated fat
  • Contains added sugars
  • Seed-oil free
  • Contains whole grains
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Why it scores 33

Purely Elizabeth Honey Peanut Butter Superfood Cereal scores 33 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Maple syrup: An added sugar. Strong
  2. Honey: An added sugar. Strong
  3. Coconut sugar: An added sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Honey Peanut Butter Superfood Cereal

START100

Ingredients

  • Maple syrup
    Strong An added sugar. [1][2][3]
  • Honey
    Strong An added sugar. [1][2][3]
  • Coconut sugar
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 12.7 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 7.3 g / 100 g
    Strong Very high in saturated fat. [5]
  • Salt 0.4 g / 100 g
    Strong Contains some salt. [6]
  • Energy 418 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 10.9 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 9.1 g / 100 g
    Info A good source of protein. [2]
subtotal−9
TOTAL 33Poor

100 − 67 = 33

Can’t score above 79. Contains maple syrup, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [7]

GTIN 00810589031698 · 2026-04-29

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy418 kcal
Fat14.6 g
Saturated fat7.3 g
Trans fat0 g
Carbohydrates63.6 g
Sugars12.7 g
Added sugars10.9 g
Fiber10.9 g
Protein9.1 g
Salt0.4 g

Serving: 1 portion (55 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

SORGHUM, ORGANIC CERTIFIED GLUTEN-FREE OATS, ALMONDS, MAPLE SYRUP, ORGANIC COCONUT OIL, ORGANIC HONEY, ORGANIC QUINOA, ORGANIC COCONUT NECTAR, ORGANIC COCONUT SUGAR, PEANUT BUTTER, CINNAMON, SEA SALT, ORGANIC PUFFED AMARANTH, ORGANIC CHIA SEEDS, VANILLA EXTRACT, ORGANIC PLANT-BASED VITAMIN D3 (VEGD3), VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE FRESHNESS.

Allergens and diets

Contains: Peanuts, Tree nuts, Gluten

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Purely Elizabeth

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk