Extruded cereals
Good & Gather Organic honey nut hoops
12.25 oz/347 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Certified organic
- Contains whole grains
Why it scores 20
Good & Gather Organic honey nut hoops scores 20 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Honey: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · Less sugar Score 72 out of 100 , 52 points higher -
Mesa Sunrise Cereal, Organic Nature's Path Foods · 750 g Not ultra-processed · Less sugar Score 73 out of 100 , 53 points higher -
Organic Corn Flakes 365 Everyday Value · 340 g Not ultra-processed · Less sugar Score 72 out of 100 , 52 points higher -
Grape-Nuts Flakes Cereal Post · 18 oz/510 g Not ultra-processed · Less sugar Score 64 out of 100 , 44 points higher -
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g Not ultra-processed · Less sugar Score 93 out of 100 , 73 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic honey nut hoops
Ingredients
- Sugar minus 20 points
- Honey minus 20 points
- Molasses minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 26.8 g / 100 g minus 11 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 390 kcal / 100 g minus 2 points
- Fiber 7.3 g / 100 g plus 4 points
100 − 80 = 20
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 390 kcal |
|---|---|
| Fat | 4.9 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80.5 g |
| Sugars | 26.8 g |
| Added sugars | 26.8 g |
| Fiber | 7.3 g |
| Protein | 9.8 g |
| Salt | 0.9 g |
Serving: 1 1/3 cup (41 g)
Ingredients
- ORGANIC WHOLE GRAIN OAT FLOUR
- ORGANIC CANE SUGAR (high concern)
- ORGANIC WHEAT STARCH
- ORGANIC HONEY (high concern)
- SEA SALT
- CALCIUM CARBONATE
- ORGANIC MOLASSES (high concern)
- ORGANIC NATURAL FLAVOR
- TOCOPHEROLS (ANTIOXIDANTS TO MAINTAIN FRESHNESS)
Label text, as published
ORGANIC WHOLE GRAIN OAT FLOUR, ORGANIC CANE SUGAR, ORGANIC WHEAT STARCH, ORGANIC HONEY, SEA SALT, CALCIUM CARBONATE, ORGANIC MOLASSES, ORGANIC NATURAL FLAVOR, TOCOPHEROLS (ANTIOXIDANTS TO MAINTAIN FRESHNESS).
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Contains whole grains Score 96 out of 100 Excellent -
Cinnamon Crunch Sweetened Wheat And Rice Cereal Wal-Mart Stores Inc. · 20.25 oz/574 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 9 out of 100 Bad -
Cinnamon Toast Crunch Loafrd General Mills · 15.1 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 8 out of 100 Bad
More from Good & Gather
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org