Extruded cereals
General Mills Cinnamon Toast Crunch Loafrd
15.1 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains palm oil
- No synthetic dyes
- Contains whole grains
Why it scores 8
General Mills Cinnamon Toast Crunch Loafrd scores 8 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
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Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Less sugar · No added sugars Score 61 out of 100 , 53 points higher -
Cinnamon Toast Cereal Magic Spoon · 7 oz Less sugar · No added sugars Score 56 out of 100 , 48 points higher -
Cinnamon Toast Protein Cereal Catalina Crunch · 225 g Less sugar · No added sugars Score 63 out of 100 , 55 points higher -
Cinnamon Crunch Cereal Raw Less sugar · No added sugars Score 57 out of 100 , 49 points higher -
Cinnamon Crunch Whole Grain Organic Cereal Field Day · 27 g Not ultra-processed · No seed oils Score 57 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Toast Crunch Loafrd
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Caramel color minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 28.6 g / 100 g minus 14 points
- Saturated fat 3.6 g / 100 g minus 3 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 429 kcal / 100 g minus 2 points
- Fiber 4.8 g / 100 g plus 2 points
100 − 92.5 = 7.5 → 8
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 429 kcal |
|---|---|
| Fat | 14.3 g |
| Saturated fat | 3.6 g |
| Trans fat | 0 g |
| Carbohydrates | 76.2 g |
| Sugars | 28.6 g |
| Added sugars | 28.6 g |
| Fiber | 4.8 g |
| Protein | 4.8 g |
| Salt | 0.7 g |
Serving: 1 cup (42 g)
Ingredients
- Whole Grain Wheat
- Sugar (high concern)
- Vegetable Oil (canola, palm, palm kernel, sunflower)
- Corn Starch
- Rice Flour
- Corn Syrup (high concern)
- Salt
- Cinnamon
- Caramel Color (high concern)
- Soy Lecithin
- Natural Flavor
- Rosemary Extract
Label text, as published
Whole Grain Wheat, Sugar, Vegetable Oil (canola, palm, palm kernel, and/or sunflower), Corn Starch, Rice Flour, Corn Syrup, Salt, Cinnamon, Caramel Color, Soy Lecithin, Natural Flavor, Rosemary Extract. Vitamin E (mixed tocopherols) Added to Preserve Freshness.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Cinnamon Crunch Sweetened Wheat And Rice Cereal Wal-Mart Stores Inc. · 20.25 oz/574 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 9 out of 100 Bad -
Honeycomb Post · 12.5 oz Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 12 out of 100 Bad -
Chocolate Cheerios General Mills · 19.2 oz High in sugarContains added sugarsContains seed oilsNo synthetic dyes Score 12 out of 100 Bad
More from General Mills
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Questions & Answers About 4-MEI
“Based on current science, the FDA has no reason to believe that there are any immediate or short-term health risks presented by 4-MEI at the levels expected in food.”
fda.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
Proposition 65 List of Chemicals Known to the State to Cause Cancer or Reproductive Toxicity
“The date refers to the initial appearance of the chemical on the list.”
oehha.ca.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu