Sugar-free chewing gum
Trident Cinnamon
26.6 g
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- Contains non-nutritive sweeteners
- Contains sugar alcohols
- Contains artificial flavors
Why it scores 32
Trident Cinnamon scores 32 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Red 40: In the EU and UK, foods with this color must state that it "may have an adverse effect on activity and attention in children". Regulatory
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 8 points 7 kinds of ultra-processing markers: Industrial additive classes found: color (added), emulsifier, flavoring, glazing agent, humectant, non-nutritive sweetener and sugar alcohol (polyol). Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better chewing gum
-
Trident Bubblegum Trident · 28 g No EU warning-label dyes · No synthetic dyes Score 69 out of 100 , 37 points higher -
Trident Island Berry Lime, Sugar-Free Gum Trident No EU warning-label dyes · No synthetic dyes Score 98 out of 100 , 66 points higher -
B fresh cinnamon flavored gum xylitol sweetened B-Fresh Inc. · 4.69 oz/133 g No EU warning-label dyes · No synthetic dyes Score 75 out of 100 , 43 points higher -
Cinnamon Gum Pür Gum · 77 g (2.72 oz) 55 morceaux No EU warning-label dyes · No synthetic dyes Score 63 out of 100 , 31 points higher -
Extra pink lemonade slim pack Extra · 15 No EU warning-label dyes · No synthetic dyes Score 99 out of 100 , 67 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Trident Cinnamon
Ingredients
- Red 40 minus 20 points
- Acesulfame potassium (Ace-K) minus 7.5 points
- Sucralose minus 7.5 points
- Sorbitol minus 1.5 points
- Gum base minus 1.5 points
- Xylitol minus 1.5 points
- Glycerin minus 0.5 points
- Natural and artificial flavors minus 0.5 points
- Mannitol minus 0.5 points
- Maltitol minus 0.5 points
- BHT (butylated hydroxytoluene) minus 0.5 points
- Soy lecithin minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 7 kinds of ultra-processing markers minus 8 points
100 − 68.5 = 31.5 → 32
Can’t score above 79. Contains Red 40, an ingredient of high concern. [1][2][3][4][5][6]
Nutrition per 100 g
| Energy | 126 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Carbohydrates | 52.6 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 1.9 g
Ingredients
- sorbitol
- gum base
- xylitol
- glycerin
- natural and artificial flavor
- mannitol
- maltitol syrup
- acesulfame potassium (moderate concern)
- BHT
- red 40 lake (high concern)
- soy lecithin
- sucralose (moderate concern)
Label text, as published
sorbitol, gum base, xylitol, glycerin, natural and artificial flavor, mannitol, maltitol syrup, less than 2% of acesulfame potassium, BHT, red 40 lake, soy lecithin, sucralose, contains: soy
Allergens and diets
Contains: Soy
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
List of Select Chemicals in the Food Supply Under FDA Review
“The table below includes select food ingredients (including food and color additives), food contact substances, and contaminants under FDA review as of May 12, 2026 .”
fda.gov
-
Artificial sweeteners and cancer risk: Results from the NutriNet-Santé population-based cohort study
“In this large cohort study, artificial sweeteners (especially aspartame and acesulfame-K), which are used in many food and beverage brands worldwide, were associated with increased cancer risk.”
doi.org
-
Re-evaluation of acesulfame K (E 950) as food additive (plain language summary)
“The acceptable daily intake (ADI) considered safe for all population groups was set at 15 mg/kg body weight (bw) per day.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Personalized microbiome-driven effects of non-nutritive sweeteners on human glucose tolerance
“As groups, each administered NNS distinctly altered stool and oral microbiome and plasma metabolome, whereas saccharin and sucralose significantly impaired glycemic responses.”
doi.org
-
“Sucralose-6-acetate significantly increased the expression of genes associated with inflammation, oxidative stress, and cancer”
doi.org
-
“EFSA’s experts concluded that the sweetener sucralose (E 955) continues to be safe for consumers for its currently authorised uses as a food additive.”
efsa.europa.eu
-
Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)
“‘excessive consumption may produce laxative effects’.”
eur-lex.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
Scientific Opinion on the re-evaluation of butylated hydroxytoluene BHT (E 321) as a food additive
“Based on the NOAEL of 25 mg/kg bw/day and an uncertainty factor of 100, the Panel derived an ADI of 0.25 mg/kg bw/day.”
doi.org
-
HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org