Cereal flakes
Kellogg Fruit Harvest Triple Berry Blend
867 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- No synthetic dyes
- Contains whole grains
Why it scores 21
Kellogg Fruit Harvest Triple Berry Blend scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better frozen fruit
-
Triple Berry Blend Member's Mark · 64 oz Not ultra-processed · No added sugars Score 100 out of 100 , 79 points higher -
Triple Berry Blend Blackberries, Blueberries & Raspberries Private Selection · 140 g Not ultra-processed · No added sugars Score 100 out of 100 , 79 points higher -
Triple Berry Blend Signature Select · 48 oz Not ultra-processed · No added sugars Score 100 out of 100 , 79 points higher -
Triple Berry Blend Private Selection · 140 g Not ultra-processed · No seed oils Score 76 out of 100 , 55 points higher -
Cherry Berry Blend Great Value · 48 oz Not ultra-processed · No added sugars Score 100 out of 100 , 79 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Fruit Harvest Triple Berry Blend
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Dextrose minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 14.5 g / 100 g minus 8 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 242 kcal / 100 g minus 1 points
- Fiber 4.2 g / 100 g plus 2 points
100 − 79 = 21
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 242 kcal |
|---|---|
| Fat | 1.2 g |
| Saturated fat | 0.2 g |
| Carbohydrates | 69.6 g |
| Sugars | 14.5 g |
| Added sugars | 13 g |
| Fiber | 4.2 g |
| Protein | 7.1 g |
| Salt | 0.4 g |
Serving: 11/4 cup
Ingredients
- Whole grain wheat
- rice
- sugar (high concern)
- blueberries
- whole quinoa flour
- strawberries
- brown sugar syrup (high concern)
- salt
- cranberries
- semisweet chocolate (sugar, chocolate, dextrose) (moderate concern)
- cocoa processed with alkali
- vegetable oil (coconut, sunflower)
- malt flavor (high concern)
- natural flavor
- cornstarch
- tricalcium phosphate
- mixed tocopherols
- baking soda
- vitamin C (ascorbic acid)
- iron
- vitamin E acetate
- niacinamide
- vitamin B6 (pyridoxine hydrochloride)
- beta-carotene
- thiamin hydrochloride
- vitamin B2 (riboflavin)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
Whole grain wheat, rice, sugar, blueberries, whole quinoa flour, strawberries, brown sugar syrup, salt, cranberries, semisweet chocolate (sugar, chocolate, dextrose), cocoa processed with alkali, vegetable oil (coconut, sunflower), malt flavor, natural flavor, cornstarch, tricalcium phosphate, mixed tocopherols, baking soda, vitamin C (ascorbic acid), iron, vitamin E acetate, niacinamide, vitamin B6 (pyridoxine hydrochloride), beta-carotene, thiamin hydrochloride, vitamin B2 (riboflavin), folic acid, vitamin D3, vitamin B12.
Allergens and diets
Contains: Tree nuts, Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org