Breakfast cereals
Kellogg's Strawberry whole grain cereal, strawberry
22 oz
Score
- Ultra-processed
- Contains added sugars
- No synthetic dyes
- Contains whole grains
Why it scores 25
Kellogg's Strawberry whole grain cereal, strawberry scores 25 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Toasted Whole Grain Oat Cereal Cheerios · 2 × 1 lb 4.35 oz (20.35 oz) (576 g) Not ultra-processed · No corn syrup Score 65 out of 100 , 40 points higher -
Crispy Oats Toasted Whole Grain Oat Cereal Millville · 12 oz Not ultra-processed · No added sugars Score 69 out of 100 , 44 points higher -
Ezekiel 4:9 - Original - Sprouted Whole Grain Cereal Food For Life · 16 oz (454 g) Not ultra-processed · No sugar Score 79 out of 100 , 54 points higher -
Toasted Oats Whole Grain Oat Cereal Meijer · 18 oz No added sugars · No sugar Score 79 out of 100 , 54 points higher -
Old Country Style Muesli Whole Grain Hot or Cold Cereal Bob's Red Mill · 1.13 kg Not ultra-processed · No added sugars Score 84 out of 100 , 59 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry whole grain cereal, strawberry
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Natural flavors minus 2.5 points
- BHT (butylated hydroxytoluene) minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 21.7 g / 100 g minus 11 points
- Energy 350 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 75.5 = 24.5 → 25
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 350 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 85 g |
| Sugars | 21.7 g |
| Added sugars | 21.7 g |
| Fiber | 10 g |
| Protein | 8.3 g |
| Salt | 0 g |
Serving: 25 BISCUITS (60 g)
Ingredients
- WHOLE GRAIN WHEAT
- SUGAR (high concern)
- WHOLE WHEAT FLOUR
- BROWN RICE SYRUP (high concern)
- GELATIN
- VEGETABLE JUICE FOR COLOR
- NATURAL FLAVOR
- PAPRIKA EXTRACT COLOR
- CITRIC ACID
- BETA-CAROTENE FOR COLOR
- BHT FOR FRESHNESS
- VITAMINS AND MINERALS: REDUCED IRON
- FOLIC ACID
Label text, as published
WHOLE GRAIN WHEAT, SUGAR, CONTAINS 2% OR LESS OF WHOLE WHEAT FLOUR, BROWN RICE SYRUP, GELATIN, VEGETABLE JUICE FOR COLOR, NATURAL FLAVOR, PAPRIKA EXTRACT COLOR, CITRIC ACID, BETA-CAROTENE FOR COLOR, BHT FOR FRESHNESS. VITAMINS AND MINERALS: REDUCED IRON, FOLIC ACID.
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Special K Blueberry Special K · 11.6 oz Ultra-processedHigh in sugarContains added sugarsNo synthetic dyes Score 21 out of 100 Poor -
Gluten Free Homestyle Instant Oatmeal imp Nature's Path · 11.3 oz Certified organicNo additivesContains whole grains Score 100 out of 100 Excellent -
Enriched Bran Flakes Harris Teeter High in sugarHigh in saltContains added sugarsContains whole grains Score 23 out of 100 Poor
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
List of Select Chemicals in the Food Supply Under FDA Review
“The table below includes select food ingredients (including food and color additives), food contact substances, and contaminants under FDA review as of May 12, 2026 .”
fda.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
Scientific Opinion on the re-evaluation of butylated hydroxytoluene BHT (E 321) as a food additive
“Based on the NOAEL of 25 mg/kg bw/day and an uncertainty factor of 100, the Panel derived an ADI of 0.25 mg/kg bw/day.”
doi.org
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org