Cereals and their products
Kellogg's Crisp, toasted bran flakes
1.25 oz
Score
- High in sugar
- Contains added sugars
- No additives
- Contains whole grains
Why it scores 27
Kellogg's Crisp, toasted bran flakes scores 27 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 14 points Sugars 28.6 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Bran flakes True Goodness · 13.5 oz Less sugar · No brown sugar Score 74 out of 100 , 47 points higher -
Bran flakes wheat cereal, bran flakes Kroger · 18 oz Less sugar · No brown sugar Score 62 out of 100 , 35 points higher -
Bran Flakes imp Post · 453 Less sugar · No brown sugar Score 62 out of 100 , 35 points higher -
Toasted Wheat-Fuls Cereal Mom's Best Cereals · 16.4 oz (1 lb .4 oz) 465 g Less sugar · No added sugars Score 100 out of 100 , 73 points higher -
Crispy Oats Toasted Whole Grain Oat Cereal Millville · 12 oz Less sugar · No added sugars Score 69 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Crisp, toasted bran flakes
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 28.6 g / 100 g minus 14 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 325 kcal / 100 g minus 2 points
- Fiber 12.3 g / 100 g plus 4 points
100 − 73 = 27
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 325 kcal |
|---|---|
| Fat | 1.9 g |
| Saturated fat | 0.4 g |
| Trans fat | 0 g |
| Carbohydrates | 79.7 g |
| Sugars | 28.6 g |
| Added sugars | 15 g |
| Fiber | 12.3 g |
| Protein | 7.9 g |
| Salt | 0.9 g |
Serving: 1 Container (35 g)
Ingredients
- WHOLE GRAIN WHEAT
- RAISINS
- WHEAT BRAN
- SUGAR (high concern)
- BROWN SUGAR SYRUP (high concern)
- malt flavor (high concern)
- salt
Label text, as published
INGREDIENTS: WHOLE GRAIN WHEAT, RAISINS, WHEAT BRAN, SUGAR, BROWN SUGAR SYRUP. CONTAINS 2% OR LESS Of malt flavor, salt.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
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healthy grains granola Peanut Butter Kind · 11 oz Contains added sugarsSeed-oil freeContains whole grains Score 48 out of 100 Okay - Tri-Color Orzo Rice Select · 26.5 oz No additives Score 100 out of 100 Excellent
-
Chow Mein Noodles La Choy · 12 oz High in saltHigh in saturated fatContains added sugarsContains palm oil Score 58 out of 100 Okay - Toasted Wheat-Fuls Cereal Mom's Best Cereals · 24 oz/680 g No additivesContains whole grains Score 100 out of 100 Excellent
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk