Extruded cereals
Quaker Life multigrain cereal original giant size
24.8 oz/704 g
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 18
Quaker Life multigrain cereal original giant size scores 18 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Yellow 5: In the EU and UK, foods with this color must state that it "may have an adverse effect on activity and attention in children". Regulatory
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz No EU warning-label dyes · No synthetic dyes Score 100 out of 100 , 82 points higher -
Multigrain oat bran flakes cereal Nature's Path · 907 g No EU warning-label dyes · No synthetic dyes Score 56 out of 100 , 38 points higher -
Life Multigrain cereal chocolate Quaker · 13 oz No EU warning-label dyes · No synthetic dyes Score 48 out of 100 , 30 points higher -
Mighty Life Immunity Support Quaker · 370 g No EU warning-label dyes · No synthetic dyes Score 51 out of 100 , 33 points higher -
Fruity Protein Cereal Catalina Crunch · 8 oz (227 g) No EU warning-label dyes · No synthetic dyes Score 59 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Life multigrain cereal original giant size
Ingredients
- Sugar minus 20 points
- Yellow 5 minus 20 points
- Yellow 6 minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 18.8 g / 100 g minus 11 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 375 kcal / 100 g minus 2 points
- Fiber 6.2 g / 100 g plus 4 points
100 − 82 = 18
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7][8][9]
Nutrition per 100 g
| Energy | 375 kcal |
|---|---|
| Fat | 4.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.1 g |
| Sugars | 18.8 g |
| Added sugars | 9.5 g |
| Fiber | 6.2 g |
| Protein | 9.4 g |
| Salt | 1.3 g |
Serving: 3/4 cup (32 g)
Ingredients
- WHOLE GRAIN OAT FLOUR
- SUGAR (high concern)
- CORN FLOUR
- WHOLE WHEAT FLOUR
- RICE FLOUR
- SALT
- CALCIUM CARBONATE
- DISODIUM PHOSPHATE
- REDUCED IRON
- NIACINAMIDE
- ZINC OXIDE
- BHT (PRESERVATIVE)
- YELLOW 5 (high concern)
- YELLOW 6 (high concern)
- THIAMIN MONONITRATE
- RIBOFLAVIN
- PYRIDOXINE HYDROCHLORIDE
- FOLIC ACID
Label text, as published
WHOLE GRAIN OAT FLOUR, SUGAR, CORN FLOUR, WHOLE WHEAT FLOUR, RICE FLOUR, SALT, CALCIUM CARBONATE, DISODIUM PHOSPHATE, REDUCED IRON, NIACINAMIDE*, ZINC OXIDE, BHT (PRESERVATIVE), YELLOW 5, YELLOW 6, THIAMIN MONONITRATE*, RIBOFLAVIN*, PYRIDOXINE HYDROCHLORIDE*, FOLIC ACID*.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
21 CFR 74.705 FD&C Yellow No. 5
“shall specifically declare the presence of FD&C Yellow No. 5 by listing the color additive as FD&C Yellow No. 5 among the list of ingredients.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org