Breakfast cereals
Kashi Honey Almond Flax Crunch
364 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 17
Kashi Honey Almond Flax Crunch scores 17 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · Less sugar Score 79 out of 100 , 62 points higher -
Honey Nut with Almonds Catalina Crunch · 8 oz Less sugar · No added sugars Score 53 out of 100 , 36 points higher -
Hot & fit cereal, earnest eats, american blend cranberries + almonds + flax Earnest Eats · 12.6 oz/357 g Not ultra-processed · Less sugar Score 73 out of 100 , 56 points higher -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Less sugar · No added sugars Score 61 out of 100 , 44 points higher -
Simply Honey Cereal Snackies Seven Sundays · 1 oz Not ultra-processed · Less sugar Score 59 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Honey Almond Flax Crunch
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Honey minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 23.1 g / 100 g minus 11 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 385 kcal / 100 g minus 2 points
- Fiber 15.4 g / 100 g plus 4 points
100 − 83 = 17
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 385 kcal |
|---|---|
| Fat | 9.6 g |
| Saturated fat | 1 g |
| Trans fat | 0 g |
| Carbohydrates | 67.3 g |
| Sugars | 23.1 g |
| Added sugars | 19.2 g |
| Fiber | 15.4 g |
| Protein | 17.3 g |
| Salt | 0.7 g |
Serving: 52 g
Ingredients
- Kashi Seven Whole Grains and Sesame blend (hard red wheat, brown rice, barley, triticale, oats, rye, buckwheat, sesame seeds)
- soy flakes (not recognized)
- brown rice syrup (high concern)
- cane sugar (high concern)
- chicory root fiber
- almonds
- whole flax seeds
- whole grain oats
- expeller pressed canola oil
- honey (high concern)
- salt
- natural flavors
- mixed tocopherols for freshness
Label text, as published
Kashi Seven Whole Grains and Sesame blend (hard red wheat**, brown rice, barley, triticale, oats, rye, buckwheat, sesame seeds), soy flakes, brown rice syrup, cane sugar, chicory root fiber, almonds, whole flax seeds, whole grain oats, expeller pressed canola oil, honey, salt, natural flavors, mixed tocopherols for freshness. CONTAINS WHEAT, SESAME, SOY AND ALMOND INGREDIENTS.
Allergens and diets
Contains: Tree nuts, Soy, Wheat, Gluten, Sesame
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic, Paper
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org