Breakfast cereals
Kellogg's Rice Krispies
18 oz (510 g)
Score
- Ultra-processed
- Contains added sugars
- No additives
Why it scores 33
Kellogg's Rice Krispies scores 33 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Sprouted Brown Rice Crisps One Degree Organic Foods · 227 g Not ultra-processed · No sugar Score 74 out of 100 , 41 points higher -
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · No malt syrup Score 72 out of 100 , 39 points higher -
Puffed Rice Cereal Arrowhead Mills · 6 oz Not ultra-processed · No added sugars Score 100 out of 100 , 67 points higher -
Signature Fried Rice P.F. Chang's · 16 oz Not ultra-processed · No malt syrup Score 69 out of 100 , 36 points higher -
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No sugar Score 78 out of 100 , 45 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Rice Krispies
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 10 g / 100 g minus 5 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 375 kcal / 100 g minus 2 points
Bonuses
- No additives plus 3 points
100 − 67 = 33
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 375 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 90 g |
| Sugars | 10 g |
| Added sugars | 10 g |
| Fiber | 0 g |
| Protein | 7.5 g |
| Salt | 1.3 g |
Serving: 40g
Ingredients
- RICE
- SUGAR (high concern)
- SALT
- MALT FLAVOR (high concern)
- VITAMINS AND MINERALS: IRON (FERRIC PHOSPHATE)
- NIACINAMIDE
- VITAMIN B (PYRIDOXINE HYDROCHLORIDE)
- VITAMIN B (RIBOFLAVIN)
- VITAMIN B (THIAMIN HYDROCHLORIDE)
- FOLIC ACID
- VITAMIN D
- VITAMIN B
Label text, as published
RICE, SUGAR, CONTAINS 2% OR LESS OF SALT, MALT FLAVOR, VITAMINS AND MINERALS: IRON (FERRIC PHOSPHATE), NIACINAMIDE, VITAMIN B (PYRIDOXINE HYDROCHLORIDE), VITAMIN B (RIBOFLAVIN), VITAMIN B (THIAMIN HYDROCHLORIDE), FOLIC ACID, VITAMIN D, VITAMIN B
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic, Paperboard
Context only: no points in v1.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Cinnamon Crunch Cereal Cascadian Farm Organic · 9.2 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 23 out of 100 Poor -
Honey Almond Flax Crunch Kashi · 364 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Honey Bunches of Oats Honey Roasted Post · 18 oz Ultra-processedContains added sugarsContains seed oilsContains artificial flavors Score 17 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org