GoodSwap Get notified
Kashi Berry Fruitful
Photo: Open Food Facts contributors (CC BY-SA)

Cookie filled with fruit paste

Kashi Berry Fruitful

442 g

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Certified organic
  • Contains whole grains
Get GoodSwap

Why it scores 30

Kashi Berry Fruitful scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Invert sugar: An added sugar. Strong
  2. Fruit juice concentrate (sweetener): An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Berry Fruitful

START100

Ingredients

  • Invert sugar
    Strong An added sugar. [1][2][3]
  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
  • Sugar
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: humectant and industrial sugar or starch hydrolysate. [4]
subtotal−19.5

Nutrition per 100 g

  • Sugars 14.8 g / 100 g
    Strong High in sugar. [1]
  • Energy 324 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 10.4 g / 100 g
    Strong A good source of fiber. [2]
subtotal−6

Bonuses

  • Certified organic
    Info Carries a certified-organic label. [5][6]
subtotal+5
TOTAL 30Poor

100 − 70.5 = 29.5 → 30

Can’t score above 79. Contains invert sugar, an ingredient of high concern. [1][2][3]

GTIN 00018627739180 · 2026-08-14

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy324 kcal
Fat1.3 g
Saturated fat0.2 g
Trans fat0 g
Carbohydrates76.7 g
Sugars14.8 g
Added sugars13.1 g
Fiber10.4 g
Protein10.9 g
Salt0 g

Serving: 32 biscuits (61 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

INGREDIENTS: Whole grain wheat*, cane syrup*, grape juice concentrate*, invert cane syrup*, cane sugar*, cornstarch, apple powder*, vegetable glycerin*, raspberry puree concentrate*, strawberry puree concentrate*. *Organic

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Kashi

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  6. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org