Cookies
Nature Valley Soft Baked Muffin Bars Chocolate Chip
30
Score
- Ultra-processed
- High in sugar
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 6
Nature Valley Soft Baked Muffin Bars Chocolate Chip scores 6 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and snack bars
-
Soft Baked Almond Flour Bars Peanut Butter Chocolate Chip Simple Mills · 5.99 oz/170 g Not ultra-processed · No added sugars Score 71 out of 100 , 65 points higher -
Soft Baked Almond Flour Bars Chocolate Brownie Simple Mills · 5.99 oz/170 g Not ultra-processed · No palm oil Score 49 out of 100 , 43 points higher -
MACROBAR everlasting joy coconut + almond butter + chocolate chips GoMacro · 1 bar 65 g Not ultra-processed · Less sugar Score 46 out of 100 , 40 points higher -
Granola Bar, Almond Butter Chocolate Chip Munk Pack · 4.51 oz/128 g Less sugar · No added sugars Score 60 out of 100 , 54 points higher -
Cashew coconut chocolate chip Good & Gather · 8 oz/225 g Not ultra-processed · No palm oil Score 53 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Soft Baked Muffin Bars Chocolate Chip
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Dextrose minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Sugars 25.7 g / 100 g minus 11 points
- Saturated fat 5.7 g / 100 g minus 5 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 429 kcal / 100 g minus 2 points
- Fiber 11.4 g / 100 g plus 4 points
100 − 94.5 = 5.5 → 6
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 429 kcal |
|---|---|
| Fat | 20 g |
| Saturated fat | 5.7 g |
| Trans fat | 0 g |
| Carbohydrates | 62.9 g |
| Sugars | 25.7 g |
| Added sugars | 22.9 g |
| Fiber | 11.4 g |
| Protein | 5.7 g |
| Salt | 1.3 g |
Serving: 1 bar (35 g)
Ingredients
- Whole Grain Wheat Flour
- Canola and Palm Oil
- Corn Syrup (high concern)
- Semisweet Chocolate Chips (sugar, chocolate liquor, cocoa butter, dextrose, soy lecithin, vanilla extract) (moderate concern)
- Sugar (high concern)
- Vegetable Glycerin
- Water
- Chicory Root Extract
- Sugarcane Fiber
- Fructose (high concern)
- Nonfat Milk
- Baking Powder (sodium acid pyrophosphate, baking soda, corn starch, monocalcium phosphate)
- Egg White
- Soy Lecithin
- Salt
- Pectin
- Natural Flavor
Label text, as published
Whole Grain Wheat Flour, Canola and Palm Oil, Corn Syrup, Semisweet Chocolate Chips (sugar, chocolate liquor, cocoa butter, dextrose, soy lecithin, vanilla extract), Sugar, Vegetable Glycerin, Water, Chicory Root Extract, Sugarcane Fiber, Fructose, Nonfat Milk, Baking Powder (sodium acid pyrophosphate, baking soda, corn starch, monocalcium phosphate), Egg White, Soy Lecithin, Salt, Pectin, Natural Flavor.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
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“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu