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General Mills Lucky Charms
Photo: Open Food Facts contributors (CC BY-SA)

Extruded cereals

General Mills Lucky Charms

18.6 oz

Bad out of 100 High confidence
  • Not permitted in some countries
  • Dye with an EU warning label
  • Contains synthetic dyes
  • Ultra-processed
  • High in sugar
  • High in salt
  • Contains added sugars
  • Contains artificial flavors
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Why it scores 7

General Mills Lucky Charms scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Corn syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Lucky Charms

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Corn syrup
    Strong An added sugar. [1][2][3]
  • Dextrose
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 5 kinds of ultra-processing markers
    Emerging Industrial additive classes found: color (added), flavoring, industrial sugar or starch hydrolysate, modified starch and thickener, stabilizer or gelling agent. [4]
subtotal−24

Nutrition per 100 g

  • Sugars 33.3 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 1.5 g / 100 g
    Strong High in salt. [5]
  • Energy 389 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 5.6 g / 100 g
    Strong A good source of fiber. [2]
subtotal−19
TOTAL 7Bad

100 − 93 = 7

Can’t score above 25. Contains Red 3, whose use in food has been revoked in the US. [6]

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][6][7][8][9][10][11][12][13][14][15]

Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [16]

GTIN 00016000169678 · 2026-09-21

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy389 kcal
Fat4.2 g
Saturated fat0 g
Trans fat0 g
Carbohydrates83.3 g
Sugars33.3 g
Added sugars33.3 g
Fiber5.6 g
Protein8.3 g
Salt1.5 g

Serving: 1 cup (36 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

whole grain oats, sugar, corn starch, modified corn starch, corn syrup, dextrose. contains 2% or less of: salt, gelatin, trisodium phosphate, red 3 & 40, blue 1, yellow 5 & 6, natural and artificial flavor. vitamin e (mixed tocopherols).

Allergens and diets

Contains: Gluten

  • Not vegan
  • Not vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest extruded cereals in the US

More from General Mills

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Color Additive Petition From Center for Science in the Public Interest, et al.; Request To Revoke Color Additive Listing for Use of FD&C Red No. 3 in Food and Ingested Drugs (90 FR 4628)

    Federal Register (U.S. Food and Drug Administration) · Jan 16, 2025 · Law

    “This order is effective January 15, 2027, except for amendatory instruction 4, which is effective January 18, 2028.”

    federalregister.gov

  7. FD&C Red No. 3

    U.S. Food and Drug Administration · Jan 15, 2025 · Regulator

    “Studies in other animals or in humans did not show the same effect and there is no evidence showing FD&C Red No. 3 causes cancer in humans.”

    fda.gov

  8. Commission Regulation (EU) No 1129/2011 of 11 November 2011 amending Annex II to Regulation (EC) No 1333/2008 by establishing a Union list of food additives

    European Union (Official Journal) · Nov 11, 2011 · Law

    “E 127 Erythrosine 200 only cocktail cherries and candied cherries”

    eur-lex.europa.eu

  9. California AB 418 (2023), the California Food Safety Act (Health and Safety Code §109025)

    California Legislative Information · Oct 7, 2023 · Law

    “Commencing January 1, 2027, a person or entity shall not manufacture, sell, deliver, distribute, hold, or offer for sale, in commerce a food product for human consumption that contains any of the following substances”

    leginfo.legislature.ca.gov

  10. Regulation (EC) No 1333/2008 of 16 December 2008 on food additives

    European Union (Official Journal) · Dec 16, 2008 · Law

    “may have an adverse effect on activity and attention in children.”

    eur-lex.europa.eu

  11. Regulation (EC) No 1333/2008 (as it applies in the UK), Annex V: food colours requiring additional labelling

    legislation.gov.uk (The National Archives) · Law

    “may have an adverse effect on activity and attention in children.”

    legislation.gov.uk

  12. Food additives and hyperactive behaviour in 3-year-old and 8/9-year-old children in the community: a randomised, double-blinded, placebo-controlled trial

    The Lancet · November 2007 · Peer-reviewed

    “Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”

    doi.org

  13. Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes

    U.S. Food and Drug Administration · Regulator

    “FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”

    fda.gov

  14. California AB 2316 (2024), Pupil nutrition: substances: prohibition

    California Legislative Information · Sep 28, 2024 · Law

    “beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”

    leginfo.legislature.ca.gov

  15. 21 CFR 74.705 FD&C Yellow No. 5

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 29, 2016 · Law

    “shall specifically declare the presence of FD&C Yellow No. 5 by listing the color additive as FD&C Yellow No. 5 among the list of ingredients.”

    ecfr.gov

  16. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  17. Commission Regulation (EU) 2022/63 of 14 January 2022 amending Annexes II and III to Regulation (EC) No 1333/2008 as regards the food additive titanium dioxide (E 171)

    European Union (Official Journal) · Jan 14, 2022 · Law

    “titanium dioxide (E 171) can no longer be considered safe when used as a food additive.”

    eur-lex.europa.eu

  18. Revocation of Authorization for Use of Brominated Vegetable Oil in Food (89 FR 55040)

    Federal Register (U.S. Food and Drug Administration) · Jul 3, 2024 · Law

    “This action is being taken because there is no longer a reasonable certainty of no harm from the continued use of BVO in food.”

    federalregister.gov

  19. Regulation (EC) No 1223/2009 of 30 November 2009 on cosmetic products

    European Union (Official Journal) · Nov 30, 2009 · Law

    “cosmetic products shall not contain any of the following: (a) prohibited substances — prohibited substances listed in Annex II”

    eur-lex.europa.eu

  20. HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)

    U.S. Food and Drug Administration · Apr 22, 2025 · Regulator

    “Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”

    fda.gov

  21. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  22. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org