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Icelandic Provisions Wild Blueberry & Bilberry Skyr
Photo: Open Food Facts contributors (CC BY-SA)

Fruit yogurts

Icelandic Provisions Wild Blueberry & Bilberry Skyr

5.3 oz/150 g

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
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Why it scores 33

Icelandic Provisions Wild Blueberry & Bilberry Skyr scores 33 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Fruit juice concentrate (sweetener): An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better yogurt

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Wild Blueberry & Bilberry Skyr

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
  • Pectin
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][4]
  • Locust bean gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−45.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: flavoring, industrial sugar or starch hydrolysate and thickener, stabilizer or gelling agent. [4]
subtotal−21

Nutrition per 100 g

  • Added sugars 4.7 g / 100 g
    Strong Contains some sugar. [1]
  • Protein 10 g / 100 g
    Info A good source of protein. [2]
subtotal−1
TOTAL 33Poor

100 − 67.5 = 32.5 → 33

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00854074006013 · 2026-10-07

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy87 kcal
Fat1.3 g
Saturated fat0.7 g
Trans fat0 g
Carbohydrates9.3 g
Sugars6.7 g
Added sugars4.7 g
Fiber0 g
Protein10 g
Salt0.1 g

Serving: 1 container (150 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Skyr (Pasteurized Lowfat Milk, Live and Active Cultures), Fruits (Wild Blueberries, Bilberries), Cane Sugar, Pectin, Natural Flavors, Carob Bean Gum, Fruit Juice Concentrate (For Color).

Allergens and diets

Contains: Milk

  • Not vegan
  • Palm-oil-free

Always check the package: recipes change.

Healthiest fruit yogurts in the US

More from Icelandic Provisions

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org