Confectioneries
simplyFUEL Protein Balls Chocolate Chip Cookie Dough
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Seed-oil free
- Contains whole grains
Why it scores 14
simplyFUEL Protein Balls Chocolate Chip Cookie Dough scores 14 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Honey: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
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Protein Bar Chocolate Chip Cookie Dough Kirkland · 60 g Less sugar · No added sugars Score 54 out of 100 , 40 points higher -
Chocolate Chip Cookie Dough Protein Bar No Cow · 2.12 oz Less sugar · No honey Score 58 out of 100 , 44 points higher -
Chocolate chip cookie dough collagen protein bar Bulletproof · 1.4 oz/40 g Less sugar · No added sugars Score 53 out of 100 , 39 points higher -
Choc Protein Bar, Chocolate Cookie Dough Flavored Misfits · 1.6 oz, 45 g Less sugar · No added sugars Score 56 out of 100 , 42 points higher -
Chocolate Chip Cookie Dough Flavored Protein Bar Quest · 8.5 oz/240 g Less sugar · No added sugars Score 48 out of 100 , 34 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Protein Balls Chocolate Chip Cookie Dough
Ingredients
- Honey minus 20 points
- Sugar minus 20 points
- Chocolate (sweetened, ingredient) minus 7.5 points
- Sunflower lecithin minus 1.5 points
- Whey protein concentrate / isolate minus 1 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 26.7 g / 100 g minus 11 points
- Saturated fat 4.4 g / 100 g minus 5 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 422 kcal / 100 g minus 2 points
- Fiber 4.4 g / 100 g plus 2 points
100 − 86.5 = 13.5 → 14
Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 422 kcal |
|---|---|
| Fat | 17.8 g |
| Saturated fat | 4.4 g |
| Carbohydrates | 53.3 g |
| Sugars | 26.7 g |
| Added sugars | 24.4 g |
| Fiber | 4.4 g |
| Protein | 17.8 g |
| Salt | 0.5 g |
Serving: 2 Balls (45 g)
Ingredients
- gluten free oats
- honey (high concern)
- natural peanut butter
- chocolate chips (moderate concern)
- sugar (high concern)
- unsweetened chocolate
- cocoa butter
- sunflower lecithin
- vanilla
- whey protein concentrate
- sea salt
- bacillus coagulans
Label text, as published
gluten free oats, honey, natural peanut butter, chocolate chips, sugar, unsweetened chocolate, cocoa butter, sunflower lecithin, vanilla, whey protein concentrate, sea salt, bacillus coagulans
Allergens and diets
Contains: Milk, Peanuts, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More confectioneries on GoodSwap
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Keto Coconut Clusters Simply Nature Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains added sugars Score 28 out of 100 Poor -
Fine Hazel Nut Chocolates Ferrero Rocher · 38 g Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 22 out of 100 Poor -
Trident Original Flavor Trident · 26.6 g Ultra-processedContains non-nutritive sweetenersContains sugar alcoholsContains artificial flavors Score 32 out of 100 Poor -
Sugar Free Breathmints Myntz! · 50 g Dye with an EU warning labelContains synthetic dyesUltra-processedContains sugar alcohols Score 46 out of 100 Okay -
Chickpea Puffs Cheezy Vibes Hippeas Ultra-processedHigh in saltContains added sugarsContains seed oils Score 50 out of 100 Okay
More from simplyFUEL
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org