Breakfast cereals
Purely Elizabeth Superfood Cereal Vanilla Blueberry Almond
11 oz
Score
- High in saturated fat
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 28
Purely Elizabeth Superfood Cereal Vanilla Blueberry Almond scores 28 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Maple syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 10 points Coconut sugar: An added sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Blueberry Almond Crunch Cereal Cascadian Farm No added sugars · No maple syrup Score 79 out of 100 , 51 points higher -
No Added Sugar Vanilla Crisp Cereal Cascadian Farm · 12.5 oz No added sugars · No maple syrup Score 68 out of 100 , 40 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Less saturated fat · No added sugars Score 97 out of 100 , 69 points higher -
Sprouted Crunchy Cereal EZEKIEL 4:9 Almond Food For Life · (454 g) Less saturated fat · No seed oils Score 78 out of 100 , 50 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Organic · 2 lb 2 oz No added sugars · No maple syrup Score 68 out of 100 , 40 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Superfood Cereal Vanilla Blueberry Almond
Ingredients
- Maple syrup minus 20 points
- Sugar minus 20 points
- Coconut sugar minus 10 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 16.4 g / 100 g minus 8 points
- Saturated fat 7.3 g / 100 g minus 7 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 436 kcal / 100 g minus 2 points
- Fiber 9.1 g / 100 g plus 4 points
100 − 72 = 28
Can’t score above 79. Contains maple syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 436 kcal |
|---|---|
| Fat | 14.5 g |
| Saturated fat | 7.3 g |
| Trans fat | 0 g |
| Carbohydrates | 69.1 g |
| Sugars | 16.4 g |
| Added sugars | 12.7 g |
| Fiber | 9.1 g |
| Protein | 9.1 g |
| Salt | 0.5 g |
Serving: 0.67 Cup (55 g)
Ingredients
- Sorghum
- Organic Certified Gluten-free Oats
- Almonds
- Maple Syrup (high concern)
- Dried Blueberries (Blueberries, Cane Sugar, Sunflower Oil)
- Organic Coconut Oil
- Organic Coconut Sugar (high concern)
- Organic Quinoa
- Organic Coconut Nectar (high concern)
- Cinnamon
- Sea Salt
- Organic Puffed Amaranth
- Vanilla Extract
- Organic Chia Seeds
- Organic Plant-based Vitamin D3
- Vitamin E
Label text, as published
Sorghum, Organic Certified Gluten-free Oats, Almonds, Maple Syrup, Dried Blueberries (Blueberries, Cane Sugar, Sunflower Oil), Organic Coconut Oil, Organic Coconut Sugar, Organic Quinoa, Organic Coconut Nectar, Cinnamon, Sea Salt, Organic Puffed Amaranth, Vanilla Extract, Organic Chia Seeds, Organic Plant-based Vitamin D3, Vitamin E
Allergens and diets
Contains: Tree nuts, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Puffs Strawberry Apple Grain Snack Gerber · 42 g Ultra-processedContains added sugarsContains whole grains Score 60 out of 100 Good -
Raisin Bran Cereal Cascadian Farm Organic · 51 g Ultra-processedHigh in sugarContains added sugarsCertified organic Score 30 out of 100 Poor -
Honey Bunches of Oats Honey Roasted Post · 50 oz Ultra-processedContains added sugarsContains seed oilsContains artificial flavors Score 15 out of 100 Bad
More from Purely Elizabeth
-
Original Ancient Grain Granola Purely Elizabeth · 12 oz (340 g) Score 51 out of 100 Okay -
Organic Original Salty-sweet Granola Purely Elizabeth · 34 oz Score 51 out of 100 Okay -
Grain-Free Coconut Cashew Nut Granola Purely Elizabeth · 8 oz Score 55 out of 100 Okay -
Banana Nut Butter Nut Granola Purely Elizabeth · 8 oz Score 53 out of 100 Okay
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org