Breakfast cereals
Cascadian Farm Organic Raisin Bran Cereal
51 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Certified organic
- No additives
- Contains whole grains
Why it scores 30
Cascadian Farm Organic Raisin Bran Cereal scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Greenwise · 14 oz Not ultra-processed · Less sugar Score 79 out of 100 , 49 points higher -
Raisin Bran Cereal, Raisin Bran Post · 3 oz/85 g Not ultra-processed · No malt syrup Score 66 out of 100 , 36 points higher -
Raisin Bran WinCo Winco Foods · 16.6 oz/1 lb/0.6 oz Not ultra-processed · No malt syrup Score 66 out of 100 , 36 points higher -
Sprouted Crunchy Cereal Cinnamon Raisin Food For Life · 16 oz (454 g) Not ultra-processed · Less sugar Score 71 out of 100 , 41 points higher -
Simply raisin Kashi · 15.6 oz Less sugar · No added sugars Score 76 out of 100 , 46 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Raisin Bran Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 25 g / 100 g minus 11 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 328 kcal / 100 g minus 2 points
- Fiber 10.9 g / 100 g plus 4 points
100 − 70 = 30
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 328 kcal |
|---|---|
| Fat | 1.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 79.7 g |
| Sugars | 25 g |
| Added sugars | 10.9 g |
| Fiber | 10.9 g |
| Protein | 7.8 g |
| Salt | 1.1 g |
Serving: 1.25 cups (64 g)
Ingredients
- Whole Grain Wheat
- Wheat Bran
- Raisins
- Cane Sugar (high concern)
- Kernza Perennial Grains (not recognized)
- Oat Fiber
- Sea Salt
- Malted Barley Extract (high concern)
Label text, as published
Whole Grain Wheat*, Wheat Bran*, Raisins*, Cane Sugar*, Kernza Perennial Grains*, Oat Fiber*, Sea Salt, Malted Barley Extract*. Vitamin E (mixed tocopherols) Added to Preserve Freshness.*Organic
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org