Food
Atkins Strong High Protein Shake
Score
- Ultra-processed
- Contains non-nutritive sweeteners
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
- Contains artificial flavors
Why it scores 31
Atkins Strong High Protein Shake scores 31 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 8 points 8 kinds of ultra-processing markers: Industrial additive classes found: bulking agent, emulsifier, flavoring, industrial protein, industrial sugar or starch hydrolysate, non-nutritive sweetener, sequestrant and thickener, stabilizer or gelling agent. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein shakes
-
Ensure high protein Ensure No non-nutritive sweeteners · No added sugars Score 70 out of 100 , 39 points higher -
Pro high protein milk shake Saputo inc No added sugars · No seed oils Score 66 out of 100 , 35 points higher -
Dark Chocolate High Protein Milk Shake Slate · 11 fl oz/325 mL No added sugars · No seed oils Score 61 out of 100 , 30 points higher -
Protein shake Pioneer protein shake · 11 oz No added sugars · No gut-studied emulsifiers Score 72 out of 100 , 41 points higher -
Mocha Latte High Protein Iced Coffee Slate · 11 fl oz/325 mL No added sugars · No seed oils Score 60 out of 100 , 29 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strong High Protein Shake
Ingredients
- Corn syrup minus 20 points
- Sucralose minus 7.5 points
- Carrageenan minus 7.5 points
- Milk protein concentrate / isolate minus 1.5 points
- Soluble corn fiber (resistant dextrin) minus 1.5 points
- Vegetable oil (unspecified) minus 1.5 points
- Sunflower oil minus 0.5 points
- Canola oil minus 0.5 points
- Soybean oil minus 0.5 points
- Caseinate minus 0.5 points
- Natural and artificial flavors minus 0.5 points
- Magnesium phosphate minus 0.5 points
- Potassium phosphate minus 0.5 points
- Sodium hexametaphosphate minus 0.5 points
- Gellan gum minus 0.5 points
- Lecithin minus 0.5 points
- Soy lecithin minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 8 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Protein 9.2 g / 100 g plus 2 points
100 − 69 = 31
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 59 kcal |
|---|---|
| Fat | 1.5 g |
| Saturated fat | 0.3 g |
| Trans fat | 0 g |
| Carbohydrates | 2.5 g |
| Sugars | 0.3 g |
| Added sugars | 0 g |
| Fiber | 2.2 g |
| Protein | 9.2 g |
| Salt | 0.2 g |
Serving: 1 shake (325 ml)
Ingredients
- WATER
- MILK PROTEIN ISOLATE
- PREBIOTIC SOLUBLE CORN FIBER
- VEGETABLE OIL (SUNFLOWER, CANOLA, SOYBEAN OIL)
- CALCIUM CASEINATE
- NATURAL AND ARTIFICIAL FLAVORS
- MAGNESIUM PHOSPHATE
- DIPOTASSIUM PHOSPHATE
- SALT
- SUCRALOSE (moderate concern)
- SODIUM HEXAMETAPHOSPHATE
- GELLAN GUM
- LECITHIN (SUNFLOWER, CANOLA, SOY LECITHIN)
- CARRAGEENAN (moderate concern)
- CORN SYRUP++ (high concern)
- SODIUM ASCORBATE (VITAMIN C)
- ZINC GLUCONATE
- DL-ALPHA-TOCOPHERYL ACETATE (VITAMIN E)
- MANGANESE GLUCONATE
- NIACINAMIDE (VITAMIN B3)
- PHYTONADIONE (VITAMIN K)
- CHOLECALCIFEROL (VITAMIN D3)
- D-CALCIUM PANTOTHENATE (VITAMIN B5)
- SODIUM SELENITE
- SODIUM MOLYBDATE
- CHROMIUM CHLORIDE
- BIOTIN (VITAMIN B7)
- CYANOCOBALAMIN (VITAMIN B12)
- FOLIC ACID (VITAMIN B9)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- POTASSIUM IODIDE
- THIAMIN HYDROCHLORIDE (VITAMIN B1)
- RIBOFLAVIN (VITAMIN B2)
Label text, as published
WATER, MILK PROTEIN ISOLATE, PREBIOTIC SOLUBLE CORN FIBER, VEGETABLE OIL (SUNFLOWER, CANOLA, AND/OR SOYBEAN OIL), CONTAINS LESS THAN 1% OF CALCIUM CASEINATE, NATURAL AND ARTIFICIAL FLAVORS, MAGNESIUM PHOSPHATE, DIPOTASSIUM PHOSPHATE, SALT, SUCRALOSE, SODIUM HEXAMETAPHOSPHATE, GELLAN GUM, LECITHIN (SUNFLOWER, CANOLA, AND/OR SOY LECITHIN), CARRAGEENAN, CORN SYRUP++, SODIUM ASCORBATE (VITAMIN C), ZINC GLUCONATE, DL-ALPHA-TOCOPHERYL ACETATE (VITAMIN E), MANGANESE GLUCONATE, NIACINAMIDE (VITAMIN B3), PHYTONADIONE (VITAMIN K), CHOLECALCIFEROL (VITAMIN D3), D-CALCIUM PANTOTHENATE (VITAMIN B5), SODIUM SELENITE, SODIUM MOLYBDATE, CHROMIUM CHLORIDE, BIOTIN (VITAMIN B7), CYANOCOBALAMIN (VITAMIN B12), FOLIC ACID (VITAMIN B9), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), POTASSIUM IODIDE, THIAMIN HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2)
Allergens and diets
Contains: Milk, Soy
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Personalized microbiome-driven effects of non-nutritive sweeteners on human glucose tolerance
“As groups, each administered NNS distinctly altered stool and oral microbiome and plasma metabolome, whereas saccharin and sucralose significantly impaired glycemic responses.”
doi.org
-
“Sucralose-6-acetate significantly increased the expression of genes associated with inflammation, oxidative stress, and cancer”
doi.org
-
“EFSA’s experts concluded that the sweetener sucralose (E 955) continues to be safe for consumers for its currently authorised uses as a food additive.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
“We found direct associations between the risk of type 2 diabetes and exposures to various food additive emulsifiers widely used in industrial foods, in a large prospective cohort of French adults.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
Re-evaluation of carrageenan (E 407) and processed Eucheuma seaweed (E 407a) as food additives
“However, the Panel noted uncertainties as regards the chemistry, the exposure assessment and biological and toxicological data.”
doi.org
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org