Chocolate cereal bars
Kind Chocolate Chip
16.2 oz
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 12
Kind Chocolate Chip scores 12 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and snack bars
-
Granola Bar, Almond Butter Chocolate Chip Munk Pack · 4.51 oz/128 g No added sugars · No seed oils Score 60 out of 100 , 48 points higher -
Soft Baked Almond Flour Bars Peanut Butter Chocolate Chip Simple Mills · 5.99 oz/170 g Not ultra-processed · No added sugars Score 71 out of 100 , 59 points higher -
Cashew coconut chocolate chip Good & Gather · 8 oz/225 g Not ultra-processed · No seed oils Score 53 out of 100 , 41 points higher -
Chocolate Chip Cookie Dough Bars Larabar · 19.2 oz Not ultra-processed · No seed oils Score 52 out of 100 , 40 points higher -
Granola Bar, Coconut Chocolate Chip Munk Pack · 128 g (4 × 32 g) No added sugars · No seed oils Score 58 out of 100 , 46 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolate Chip
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Honey minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 21.7 g / 100 g minus 11 points
- Saturated fat 4.3 g / 100 g minus 5 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 435 kcal / 100 g minus 2 points
- Fiber 4.3 g / 100 g plus 2 points
100 − 88.5 = 11.5 → 12
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 435 kcal |
|---|---|
| Fat | 17.4 g |
| Saturated fat | 4.3 g |
| Trans fat | 0 g |
| Carbohydrates | 65.2 g |
| Sugars | 21.7 g |
| Added sugars | 21.7 g |
| Fiber | 4.3 g |
| Protein | 8.7 g |
| Salt | 0.9 g |
Serving: 1 bar (23 g)
Ingredients
- Oats
- tapioca syrup (high concern)
- brown rice flour
- cane sugar (high concern)
- semi-sweet chocolate (unsweetened chocolate, cane sugar, cocoa butter, vanilla extract) (moderate concern)
- peanut butter (peanuts, sea salt)
- honey (high concern)
- peanuts
- canola oil
- peanut oil
- sea salt
- natural flavor
- Vitamin E (mixed tocopherols for freshness)
Label text, as published
Oats, tapioca syrup, brown rice flour, cane sugar, semi-sweet chocolate (unsweetened chocolate, cane sugar, cocoa butter, vanilla extract), peanut butter (peanuts, sea salt), honey, peanuts, canola oil, peanut oil, sea salt, natural flavor, Vitamin E (mixed tocopherols for freshness).
Allergens and diets
Contains: Peanuts, Gluten
May contain: Tree nuts
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Composite material, Recycled paper
Context only: no points in v1.
More chocolate cereal bars on GoodSwap
-
Granola Bar Soft & Chewy · 24 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 24 out of 100 Poor -
breakfast protein Dark Chocolate Cocoa Kind · 10.58 oz (300 g) Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 15 out of 100 Bad -
Chocolate Chip Made Good · 5.1 oz (144 g) Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 13 out of 100 Bad -
Chewy Granola Bars Peanut Butter Chocolate Chip Junkless · 6.6 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 16 out of 100 Bad -
Peanut Butter Chocolate Naturally Flavored Wafer Bars Nature Valley · 6.5 oz (184 g) Ultra-processedHigh in saturated fatContains added sugarsContains palm oil Score 8 out of 100 Bad -
Fiber One Chewy Bars Oats & Chocolate Fiber One · 5 × 1.4 oz bars - Net weight 7 oz Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 12 out of 100 Bad
More from Kind
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org