Extruded cereals
Great Value Frosted shredded wheat lightly sweetened whole grain cereal
24 oz
Score
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 51
Great Value Frosted shredded wheat lightly sweetened whole grain cereal scores 51 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 20 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Weis, shredded wheat, bite size, 100% natural whole grain cereal Weis · 16.4 oz/1.025 lb/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 49 points higher -
Shredded wheat bite size shredded whole grain wheat cereal, shredded wheat Food Club Not ultra-processed · No added sugars Score 100 out of 100 , 49 points higher -
Bite size shredded whole wheat cereal The Kroger Co. · 16.4 oz/464 g Not ultra-processed · No added sugars Score 100 out of 100 , 49 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Not ultra-processed · No added sugars Score 100 out of 100 , 49 points higher -
Big Biscuit Shredded Wheat Post · 15 oz Not ultra-processed · No added sugars Score 100 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted shredded wheat lightly sweetened whole grain cereal
Ingredients
- Sugar minus 20 points
- BHT (butylated hydroxytoluene) minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Energy 350 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 49.5 = 50.5 → 51
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 350 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 20 g |
| Added sugars | 20 g |
| Fiber | 10 g |
| Protein | 8.3 g |
| Salt | 0 g |
Serving: 21 BISCUITS (60 g)
Ingredients
- WHOLE GRAIN WHEAT
- SUGAR (high concern)
- GELATIN
- BHT ADDED TO PRESERVE FRESHNESS
- VITAMINS AND MINERALS: REDUCED IRON
- NIACINAMIDE (VITAMIN B3)
- FOLIC ACID
- ZINC OXIDE (SOURCE OF ZINC)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- RIBOFLAVIN (VITAMIN B2)
- THIAMIN MONONITRATE (VITAMIN B1)
- VITAMIN B12
Label text, as published
WHOLE GRAIN WHEAT, SUGAR, GELATIN, BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: REDUCED IRON, NIACINAMIDE (VITAMIN B3), FOLIC ACID, ZINC OXIDE (SOURCE OF ZINC), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN B12.
Allergens and diets
Contains: Wheat
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
List of Select Chemicals in the Food Supply Under FDA Review
“The table below includes select food ingredients (including food and color additives), food contact substances, and contaminants under FDA review as of May 12, 2026 .”
fda.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
Scientific Opinion on the re-evaluation of butylated hydroxytoluene BHT (E 321) as a food additive
“Based on the NOAEL of 25 mg/kg bw/day and an uncertainty factor of 100, the Panel derived an ADI of 0.25 mg/kg bw/day.”
doi.org
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org