Extruded cereals
Barbara's Puffins Cereal-Cinnamon
283 g
Score
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 31
Barbara's Puffins Cereal-Cinnamon scores 31 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Molasses: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Sprouted Crunchy Cereal Cinnamon Raisin Food For Life · 16 oz (454 g) Not ultra-processed · No sugar Score 71 out of 100 , 40 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · No added sugars Score 97 out of 100 , 66 points higher -
Qi'a Gluten-Free Oatmeal – Cinnamon Pumpkin Seed Nature's Path · 8 oz No added sugars · No sugar Score 91 out of 100 , 60 points higher -
Cinnamon apple cereal Cascadian Farms Organic · 12 oz No added sugars · No sugar Score 66 out of 100 , 35 points higher -
Cinnamon Toast Protein Cereal Catalina Crunch · 225 g No added sugars · No sugar Score 63 out of 100 , 32 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Puffins Cereal-Cinnamon
Ingredients
- Sugar minus 20 points
- Molasses minus 20 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 15 g / 100 g minus 8 points
- Salt 1.2 g / 100 g minus 3 points
- Energy 325 kcal / 100 g minus 2 points
- Fiber 15 g / 100 g plus 4 points
100 − 69.5 = 30.5 → 31
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 325 kcal |
|---|---|
| Fat | 2.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 15 g |
| Added sugars | 15 g |
| Fiber | 15 g |
| Protein | 7.5 g |
| Salt | 1.2 g |
Serving: 1 cup (42 g)
Recipe changed
- Seed oils removed
Compared with an older list (Open Food Facts). The current list is from June 2023.
Ingredients
- CORN FLOUR
- WHOLE GRAIN OAT FLOUR
- CANE SUGAR (high concern)
- OAT FIBER
- CORN BRAN
- UNSULFURED MOLASSES (high concern)
- CINNAMON
- SEA SALT
- BAKING SODA
- NATURAL FLAVOR
- VITAMIN C (ASCORBIC ACID)
- TOCOPHEROLS (ANTIOXIDANTS TO MAINTAIN FRESHNESS)
Label text, as published
CORN FLOUR, WHOLE GRAIN OAT FLOUR, CANE SUGAR, OAT FIBER, CORN BRAN, UNSULFURED MOLASSES, CINNAMON, SEA SALT, BAKING SODA, NATURAL FLAVOR, VITAMIN C (ASCORBIC ACID), TOCOPHEROLS (ANTIOXIDANTS TO MAINTAIN FRESHNESS)
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org