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Naked Bread Honey Wheat Bread
Photo: Open Food Facts contributors (CC BY-SA)

Breads

Naked Bread Honey Wheat Bread

22.5 oz/638 g

Okay out of 100 Medium confidence
  • Contains added sugars
  • Seed-oil free
  • Contains whole grains
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Why it scores 54

Naked Bread Honey Wheat Bread scores 54 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Honey: An added sugar. Strong
  3. Sugars 7 g / 100 g: Contains some sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Honey Wheat Bread

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Honey
    Strong An added sugar. [1][2][3]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
subtotal−42.5

Nutrition per 100 g

  • Sugars 7 g / 100 g
    Strong Contains some sugar. [1]
  • Saturated fat 1.2 g / 100 g
    Strong Contains some saturated fat. [5]
  • Salt 1 g / 100 g
    Strong High in salt. [6]
  • Energy 233 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 4.7 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 9.3 g / 100 g
    Info A good source of protein. [2]
subtotal−4
TOTAL 54Okay

100 − 46.5 = 53.5 → 54

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00072220110715 · 2026-05-08

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy233 kcal
Fat2.3 g
Saturated fat1.2 g
Trans fat0 g
Carbohydrates44.2 g
Sugars7 g
Added sugars7 g
Fiber4.7 g
Protein9.3 g
Salt1 g

Serving: 1 portion (43 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE WHEAT FLOUR, WATER, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN AND FOLIC ACID), SUGAR, VITAL WHEAT GLUTEN, HONEY, YEAST, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SALTED BUTTER, SALT, ASCORBIC ACID, DISTILLED VINEGAR, ENZYMES.

Allergens and diets

Contains: Milk, Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breads in the US

More from Naked Bread

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int