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United States Bakery 100% Whole Wheat Bread
Photo: Open Food Facts contributors (CC BY-SA)

Wheat breads

United States Bakery 100% Whole Wheat Bread

24 oz/680 g

Okay out of 100 Medium confidence
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
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Why it scores 44

United States Bakery 100% Whole Wheat Bread scores 44 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Honey: An added sugar. Strong
  2. Brown sugar: An added sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

100% Whole Wheat Bread

START100

Ingredients

  • Honey
    Strong An added sugar. [1][2][3]
  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Vegetable oil (unspecified)
    Emerging High in omega-6 linoleic acid. [5][6][7][8]
  • Canola oil
    Emerging High in omega-6 linoleic acid. [5][6][7][8]
subtotal−45.5

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 5 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 0.8 g / 100 g
    Strong High in salt. [9]
  • Energy 250 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 5 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 10 g / 100 g
    Info A good source of protein. [2]
subtotal−3
TOTAL 44Okay

100 − 56.5 = 43.5 → 44

Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]

GTIN 00072220004533 · 2026-06-20

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy250 kcal
Fat3.8 g
Saturated fat0 g
Trans fat0 g
Carbohydrates47.5 g
Sugars5 g
Added sugars5 g
Fiber5 g
Protein10 g
Salt0.8 g

Serving: 1 slice (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE WHEAT FLOUR, WATER, VITAL WHEAT GLUTEN, HONEY, YEAST, BROWN SUGAR, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: VEGETABLE OIL (CANOLA AND/OR SOY), SALT, DOUGH CONDITIONER (ASCORBIC ACID), CULTURED WHEAT FLOUR, HARD RED CRUSHED WHEAT, CALCIUM SULFATE, ENZYMES, NONFAT DRY MILK, SOY FLOUR.

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest wheat breads in the US

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  6. Use of dietary linoleic acid for secondary prevention of coronary heart disease and death: evaluation of recovered data from the Sydney Diet Heart Study and updated meta-analysis

    BMJ · Feb 4, 2013 · Peer-reviewed

    doi.org

  7. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org

  8. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  9. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int