Cereals and their products
King Arthur Baking Company Gluten-Free Measure For Measure Flour
48 oz/3 lb/1.36 kg
Score
- Ultra-processed
- Contains whole grains
Why it scores 78
King Arthur Baking Company Gluten-Free Measure For Measure Flour scores 78 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- plus 4 points Fiber 6.5 g / 100 g: A good source of fiber. Strong
- minus 2.5 points Powdered cellulose: An additive class typical of ultra-processed foods (NOVA group 4). Info
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better flour
-
Gluten Free All-Purpose Baking Flour Bob's Red Mill · 5 Not ultra-processed · No powdered cellulose Score 100 out of 100 , 22 points higher -
Gluten Free Oat Flour Bob's Red Mill · 18 oz (1 lb 2 oz) 510 g Not ultra-processed · No powdered cellulose Score 100 out of 100 , 22 points higher -
Organic Yellow CornMeal Gluten Free Arrowhead Mills · 22 oz Not ultra-processed · No powdered cellulose Score 100 out of 100 , 22 points higher -
Gluten Free Flour Blend Good & Gather · 16 oz/1 lb/454 g Not ultra-processed · No powdered cellulose Score 96 out of 100 , 18 points higher -
Corn Meal Quaker · 24 oz Not ultra-processed · No powdered cellulose Score 100 out of 100 , 22 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Gluten-Free Measure For Measure Flour
Ingredients
- Powdered cellulose minus 2.5 points
- Xanthan gum minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Energy 323 kcal / 100 g minus 2 points
- Fiber 6.5 g / 100 g plus 4 points
100 − 22.5 = 77.5 → 78
Nutrition per 100 g
| Energy | 323 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80.6 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 6.5 g |
| Protein | 3.2 g |
| Salt | 0.2 g |
Serving: 4 tbsps (31 g)
Ingredients
- Rice flour
- whole grain brown rice flour
- whole sorghum flour
- tapioca starch
- potato starch
- cellulose
- xanthan gum
- vitamin and mineral blend (calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2))
Label text, as published
Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)].
Allergens and diets
- Vegan
- Vegetarian
- Gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cereals and their products on GoodSwap
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healthy grains granola Dark Chocolate Kind · 11 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 23 out of 100 Poor -
Original Shell Pasta & Cheese Sauce Velveeta · 12 oz (340 g) Ultra-processedHigh in saltContains seed oilsNo synthetic dyes Score 56 out of 100 Okay -
healthy grains granola Peanut Butter Kind · 11 oz Contains added sugarsSeed-oil freeContains whole grains Score 48 out of 100 Okay -
Elbows Made From Chickpeas Banza · 227 g Ultra-processed Score 81 out of 100 Excellent -
Organic Macaroni Product Garofalo · 500 g No additives Score 100 out of 100 Excellent -
Textured vegetable protein Bob's Red Mill · 12 oz No additives Score 100 out of 100 Excellent
More from King Arthur Baking Company
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Unbleached All-Purpose Flour King Arthur Baking Company · 2.27 kg Score 100 out of 100 Excellent -
Gluten-Free Pancake Mix King Arthur Baking Company · 15 oz Score 42 out of 100 Okay -
Unbleached All-Purpose Flour King Arthur Baking Company · 12 lb Score 100 out of 100 Excellent -
Unbleached Bread Flour King Arthur Baking Company · 10 lb Score 100 out of 100 Excellent
Sources
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org