Breakfast cereals
Puffins Peanut Butter Cereal
16 oz
Score
- High in sugar
- High in salt
- Contains added sugars
- Contains whole grains
Why it scores 51
Puffins Peanut Butter Cereal scores 51 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 11 points Sugars 23.7 g / 100 g: Very high in sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Farmers Market Mix Seven Sundays · 12 oz Less sugar · Less salt Score 100 out of 100 , 49 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Less sugar · Less salt Score 97 out of 100 , 46 points higher -
Quinoa Flakes Ancient Harvest · 12 oz Less sugar · Less salt Score 100 out of 100 , 49 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Less sugar · Less salt Score 96 out of 100 , 45 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Less sugar · Less salt Score 100 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Puffins Peanut Butter Cereal
Ingredients
- Sugar minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 23.7 g / 100 g minus 11 points
- Saturated fat 1.3 g / 100 g minus 1 points
- Salt 1.9 g / 100 g minus 7 points
- Energy 395 kcal / 100 g minus 2 points
100 − 49 = 51
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 395 kcal |
|---|---|
| Fat | 6.6 g |
| Saturated fat | 1.3 g |
| Trans fat | 0 g |
| Carbohydrates | 79 g |
| Sugars | 23.7 g |
| Added sugars | 23.7 g |
| Fiber | 2.6 g |
| Protein | 7.9 g |
| Salt | 1.9 g |
Serving: 1 serving (38 g)
Recipe changed
- Seed oils removed
Compared with an older list (Open Food Facts). The current list is from September 2023.
Ingredients
- DEGERMED YELLOW CORN MEAL
- CANE SUGAR (high concern)
- PEANUT BUTTER (PEANUTS, SALT)
- WHOLE GRAIN OAT FLOUR
- RICE FLOUR
- SEA SALT
- BAKING SODA
- TOCOPHEROLS (VITAMIN E) TO MAINTAIN FRESHNESS
Label text, as published
DEGERMED YELLOW CORN MEAL, CANE SUGAR, PEANUT BUTTER (PEANUTS, SALT), WHOLE GRAIN OAT FLOUR, RICE FLOUR, SEA SALT, BAKING SODA, TOCOPHEROLS (VITAMIN E) TO MAINTAIN FRESHNESS.
Allergens and diets
Contains: Peanuts, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Honey Crunch 'N Oats Corn and Wheat Flake Cereal with Honey Flavored Granola with Almonds Millville · 510 g Ultra-processedContains added sugarsContains seed oilsNo synthetic dyes Score 18 out of 100 Bad -
Honeycomb Post · 19 oz Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 12 out of 100 Bad -
Cocoa Pebbles Post · 19.5 oz/552 g Ultra-processedHigh in sugarHigh in saltContains added sugars Score 13 out of 100 Bad
More from Puffins
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk