Breakfast cereals
Nature's Path Organic Flax Plus Red Berry Crunch
10.6 oz/300 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- Contains whole grains
Why it scores 25
Nature's Path Organic Flax Plus Red Berry Crunch scores 25 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No seed oils Score 78 out of 100 , 53 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 75 points higher -
Sprouted Crunchy Cereal Ezekiel 4:9 Golden Flax Food For Life · (454 g) Not ultra-processed · No seed oils Score 79 out of 100 , 54 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 54 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz No added sugars · No sugar Score 66 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Flax Plus Red Berry Crunch
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
- Molasses minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 19 g / 100 g minus 11 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 379 kcal / 100 g minus 2 points
- Fiber 8.6 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 75 = 25
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 379 kcal |
|---|---|
| Fat | 6 g |
| Saturated fat | 0.9 g |
| Trans fat | 0 g |
| Carbohydrates | 70.7 g |
| Sugars | 19 g |
| Added sugars | 15.5 g |
| Fiber | 8.6 g |
| Protein | 10.3 g |
| Salt | 0.7 g |
Serving: 1 serving (58 g)
Ingredients
- WHOLE WHEAT MEAL
- WHOLE GRAIN ROLLED OATS
- CANE SUGAR (high concern)
- WHEAT BRAN
- FLAX MEAL
- SOY OIL
- FREEZE-DRIED BERRY BLEND (FREEZE-DRIED STRAWBERRIES, FREEZE-DRIED RASPBERRIES)
- BROWN RICE FLOUR
- OAT BRAN
- FLAX SEEDS
- BARLEY MALT EXTRACT (high concern)
- NATURAL STRAWBERRY FLAVOR
- SEA SALT
- OAT SYRUP SOLIDS (OAT SYRUP SOLIDS, TOCOPHEROLS [VITAMIN E])
- TOCOPHEROLS (VITAMIN E)
- MOLASSES (high concern)
- CINNAMON
Label text, as published
WHOLE WHEAT MEAL*, WHOLE GRAIN ROLLED OATS*, CANE SUGAR*, WHEAT BRAN*, FLAX MEAL*, SOY OIL*, FREEZE-DRIED BERRY BLEND* (FREEZE-DRIED STRAWBERRIES*, FREEZE-DRIED RASPBERRIES*), BROWN RICE FLOUR*, OAT BRAN*, FLAX SEEDS*, BARLEY MALT EXTRACT*, NATURAL STRAWBERRY FLAVOR, SEA SALT, OAT SYRUP SOLIDS* (OAT SYRUP SOLIDS*, TOCOPHEROLS [VITAMIN E]), TOCOPHEROLS (VITAMIN E), MOLASSES*, CINNAMON*.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Instant Grits Original Quaker · 0.98 oz/28 g High in salt Score 79 out of 100 Good -
Fruit loops Kellogg's Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 4 out of 100 Bad -
Chocolate Choco Chimps Organic Nature's Path EnviroKidz · 2 Ultra-processedHigh in sugarContains added sugarsCertified organic Score 25 out of 100 Poor
More from Nature's Path Organic
-
Pumpkin Seed + Flax Granola Nature's Path Organic · 35.3 oz (2 lb 3.3 oz) 1 kg Score 38 out of 100 Poor -
Heritage Flakes Nature's Path Organic · 375 g Score 46 out of 100 Okay -
Flax Plus Pumpkin Raisin Crunch Nature's Path Organic Score 35 out of 100 Poor -
Honey'D Corn Flakes Nature's Path Organic · 300 Score 52 out of 100 Okay
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org