Crackers (Appetizers)
Honey Maid Grahams
14.4 oz/408 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 13
Honey Maid Grahams scores 13 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Molasses: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better graham crackers
-
Chocolate Bear Grahams MJM Superbear No molasses · No honey Score 42 out of 100 , 29 points higher -
Honey Graham Crackers Freedom's Choice · 14.4 oz/408 g Not ultra-processed · No molasses Score 35 out of 100 , 22 points higher -
Oat Grahams Nairn's · 5.64 oz/160 g Not ultra-processed · Less sugar Score 34 out of 100 , 21 points higher -
Animal Grahams Wild West Not ultra-processed · Less sugar Score 45 out of 100 , 32 points higher -
Kroger graham crackers Kroger · 28.8 oz/816 g Not ultra-processed · No honey Score 35 out of 100 , 22 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Grahams
Ingredients
- Sugar minus 20 points
- Molasses minus 20 points
- Honey minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 25.8 g / 100 g minus 11 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 419 kcal / 100 g minus 2 points
- Fiber 3.2 g / 100 g plus 2 points
100 − 87 = 13
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 419 kcal |
|---|---|
| Fat | 11.3 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 77.4 g |
| Sugars | 25.8 g |
| Added sugars | 25.8 g |
| Fiber | 3.2 g |
| Protein | 6.5 g |
| Salt | 1.3 g |
Serving: 8 crackers (30 g)
Ingredients
- UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID)
- GRAHAM FLOUR (WHOLE GRAIN WHEAT FLOUR)
- SUGAR (high concern)
- CANOLA OIL
- MOLASSES (high concern)
- HONEY (high concern)
- LEAVENING (BAKING SODA, CALCIUM PHOSPHATE) (not recognized)
- SALT
- CINNAMON
- SOY LECITHIN
- DEXTROSE (high concern)
- NATURAL FLAVOR
Label text, as published
UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), GRAHAM FLOUR (WHOLE GRAIN WHEAT FLOUR), SUGAR, CANOLA OIL, MOLASSES, HONEY, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, CINNAMON, SOY LECITHIN, DEXTROSE, NATURAL FLAVOR.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org