Breakfast cereals
Field Day Whole Grain Raisin Bran Organic Cereal
55 g
Score
- High in sugar
- Contains added sugars
- Contains seed oils
- Certified organic
- No additives
- Contains whole grains
Why it scores 29
Field Day Whole Grain Raisin Bran Organic Cereal scores 29 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Invert sugar: An added sugar. Strong
- minus 14 points Sugars 27.3 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Whole Grain Toasted O's Cereal Field Day · 14 oz Less sugar · No seed oils Score 76 out of 100 , 47 points higher -
Ezekiel 4:9 - Original - Sprouted Whole Grain Cereal Food For Life · 16 oz (454 g) Less sugar · No seed oils Score 79 out of 100 , 50 points higher -
Crispy Oats Toasted Whole Grain Oat Cereal Millville · 12 oz Less sugar · No added sugars Score 69 out of 100 , 40 points higher -
Toasted Oats Whole Grain Oat Cereal Meijer · 18 oz Less sugar · No added sugars Score 79 out of 100 , 50 points higher -
Old Country Style Muesli Whole Grain Hot or Cold Cereal Bob's Red Mill · 1.13 kg Less sugar · No added sugars Score 84 out of 100 , 55 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Whole Grain Raisin Bran Organic Cereal
Ingredients
- Sugar minus 20 points
- Invert sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 27.3 g / 100 g minus 14 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 333 kcal / 100 g minus 2 points
- Fiber 10.9 g / 100 g plus 4 points
100 − 71 = 29
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 333 kcal |
|---|---|
| Fat | 1.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 27.3 g |
| Added sugars | 11.7 g |
| Fiber | 10.9 g |
| Protein | 7.3 g |
| Salt | 0.6 g |
Serving: 2.75 cup (60 g)
Ingredients
- ORGANIC WHOLE WHEAT (WITH ADDED WHEAT BRAN)
- ORGANIC RAISINS (ORGANIC RAISINS, ORGANIC CANOLA OIL)
- ORGANIC CANE SUGAR (high concern)
- ORGANIC CANE SYRUP (high concern)
- ORGANIC BARLEY MALT EXTRACT (high concern)
- SEA SALT
Label text, as published
ORGANIC WHOLE WHEAT (WITH ADDED WHEAT BRAN), ORGANIC RAISINS (ORGANIC RAISINS, ORGANIC CANOLA OIL), ORGANIC CANE SUGAR, ORGANIC CANE SYRUP, ORGANIC BARLEY MALT EXTRACT, SEA SALT.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Instant Oatmeal brown sugar & maple imp Bob's Red Mill · 280 g Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 16 out of 100 Bad -
Mini Frosted Spooners cereal Malt O Meal · 3 lb 12 oz Ultra-processedContains added sugarsContains whole grains Score 51 out of 100 Okay -
Reese's Puff General Mills · 51.4 oz Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 12 out of 100 Bad
More from Field Day
-
Field day Organic yellow tortilla chips Field Day · 9 oz/255 g Score 79 out of 100 Good -
Organic Mini Twist Pretzels Field Day · 28 g Score 63 out of 100 Good -
Organic Crinkle Cut Fries Field Day · 24 oz Score 100 out of 100 Excellent -
Classic Coconut Milk, Unsweetened Field Day · 13.5 fl oz (400 mL) Score 64 out of 100 Good
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org