Extruded cereals
Kellogg's All-Bran Original imp
18.6 oz
Score
- Ultra-processed
- Contains added sugars
- No additives
- Contains whole grains
Why it scores 36
Kellogg's All-Bran Original imp scores 36 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Greenwise · 14 oz Not ultra-processed · No malt syrup Score 79 out of 100 , 43 points higher -
Whole O's Cereal imp Nature's Path · 325 Not ultra-processed · No malt syrup Score 74 out of 100 , 38 points higher -
Bran flakes True Goodness · 13.5 oz Not ultra-processed · No malt syrup Score 74 out of 100 , 38 points higher -
Traditional Corn Flakes Cereal imp Molino Nicoli S.P.A · 10.6 oz/300 g Not ultra-processed · No malt syrup Score 75 out of 100 , 39 points higher -
Kellogg's Shredded Wheat Minis Cereal Bite Size Unfrosted 1.2oz Kellogg's Not ultra-processed · No added sugars Score 100 out of 100 , 64 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Kellogg's All-Bran Original imp
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 22 g / 100 g minus 11 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 293 kcal / 100 g minus 1 points
- Fiber 29.3 g / 100 g plus 4 points
Bonuses
- No additives plus 3 points
100 − 64 = 36
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 293 kcal |
|---|---|
| Fat | 4.9 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.1 g |
| Sugars | 22 g |
| Added sugars | 19.5 g |
| Fiber | 29.3 g |
| Protein | 12.2 g |
| Salt | 0.6 g |
Serving: 1 serving (41 g)
Ingredients
- WHEAT BRAN
- SUGAR (high concern)
- MALT FLAVOR (high concern)
- SALT
- VITAMINS AND MINERALS: NIACINAMIDE
- REDUCED IRON
- VITAMIN B (PYRIDOXINE HYDROCHLORIDE)
- VITAMIN B (RIBOFLAVIN)
- VITAMIN B (THIAMIN HYDROCHLORIDE)
- FOLIC ACID
- VITAMIN D
- VITAMIN B
Label text, as published
WHEAT BRAN, SUGAR, MALT FLAVOR, CONTAINS 2% OR LESS OF SALT, VITAMINS AND MINERALS: NIACINAMIDE, REDUCED IRON, VITAMIN B (PYRIDOXINE HYDROCHLORIDE), VITAMIN B (RIBOFLAVIN), VITAMIN B (THIAMIN HYDROCHLORIDE), FOLIC ACID, VITAMIN D, VITAMIN B
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Wheat Chex General Mills · 14 oz Contains added sugarsContains whole grains Score 46 out of 100 Okay -
Crispy Oats Toasted Whole Grain Oat Cereal Millville · 12 oz No synthetic dyesContains whole grains Score 69 out of 100 Good -
Shredded Wheat Original Post · 16.4 oz (465 g) Contains whole grains Score 100 out of 100 Excellent
More from Kellogg's
-
Frosted Mini Wheats Original Kellogg's · 16 oz Score 29 out of 100 Poor -
Raisin Bran Kellogg's · 456 g Score 27 out of 100 Poor -
Kellogg's Rice Krispies Treats Original Kellogg's · 22 g Score 3 out of 100 Bad -
Raisin bran delicious raisins perfectly balanced with crisp Kellogg's · 24 oz Score 27 out of 100 Poor
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org