Breakfast cereals not fortified with vitamins and chemical elements
Kellogg's Frosted Flakes
21.7 oz
Score
- Ultra-processed
- Contains added sugars
- No additives
Why it scores 45
Kellogg's Frosted Flakes scores 45 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Quinoa Flakes Ancient Harvest · 12 oz Not ultra-processed · No added sugars Score 100 out of 100 , 55 points higher -
Organic Corn Flakes The Real Cereal Co. · 240.0 g Not ultra-processed · No added sugars Score 97 out of 100 , 52 points higher -
Oat Flakes, Organic Eden · 16 oz Not ultra-processed · No added sugars Score 100 out of 100 , 55 points higher -
Corn Flakes Erewhon · 9 servings Not ultra-processed · No added sugars Score 99 out of 100 , 54 points higher -
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No sugar Score 78 out of 100 , 33 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted Flakes
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition
- Nutrition facts unavailable no points
Bonuses
- No additives plus 3 points
100 − 55 = 45
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. No nutrition facts on file, so we can't confirm excellent.
Ingredients
- Milled corn
- sugar (high concern)
- malt flavor (high concern)
- salt
- Vitamins and Minerals: Iron (ferric phosphate)
- niacinamide
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B2 (riboflavin)
- vitamin B1 (thiamin hydrochloride)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
Milled corn, sugar, malt flavor, contains 2% or less of salt. Vitamins and Minerals: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org