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Kellogg's Rice Krispies
Photo: Open Food Facts contributors (CC BY-SA)

Sweetened puffed rice

Kellogg's Rice Krispies

9 oz

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • No additives
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Why it scores 33

Kellogg's Rice Krispies scores 33 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Malt syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Rice Krispies

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 g

  • Sugars 10 g / 100 g
    Strong High in sugar. [1]
  • Salt 1.3 g / 100 g
    Strong High in salt. [5]
  • Energy 375 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−12

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 33Poor

100 − 67 = 33

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00038000199929 · 2026-10-09

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy375 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates90 g
Sugars10 g
Added sugars10 g
Fiber0 g
Protein7.5 g
Salt1.3 g

Serving: 1.5 Cup (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Rice, sugar, salt, malt flavor, iron (tric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamine hydrochloride), folic acid, vitamin D, vitamin B12.

Allergens and diets

Contains: Gluten

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Kellogg's

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org