Extruded cereals
Kellogg's Chocolatey delight crunchy wheat & rice flakes with chocolatey pieces cereal
13.2 oz
Score
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- Contains artificial flavors
- Seed-oil free
- No synthetic dyes
- Contains whole grains
Why it scores 6
Kellogg's Chocolatey delight crunchy wheat & rice flakes with chocolatey pieces cereal scores 6 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · Less sugar Score 78 out of 100 , 72 points higher -
Bran flakes wheat cereal, bran flakes Kroger · 18 oz Not ultra-processed · Less sugar Score 62 out of 100 , 56 points higher -
Bran Flakes Millville · 18 oz Less sugar · Less salt Score 48 out of 100 , 42 points higher -
Flax Plus Multibran Flakes Nature's Path Organic · 375 g Not ultra-processed · Less sugar Score 53 out of 100 , 47 points higher -
Frosted Flakes cereal Simple Truth · 15 oz Not ultra-processed · Less salt Score 55 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolatey delight crunchy wheat & rice flakes with chocolatey pieces cereal
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 28.6 g / 100 g minus 14 points
- Saturated fat 4.8 g / 100 g minus 5 points
- Salt 1.6 g / 100 g minus 5 points
- Energy 381 kcal / 100 g minus 2 points
- Fiber 7.1 g / 100 g plus 4 points
100 − 94.5 = 5.5 → 6
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 381 kcal |
|---|---|
| Fat | 7.1 g |
| Saturated fat | 4.8 g |
| Trans fat | 0 g |
| Carbohydrates | 81 g |
| Sugars | 28.6 g |
| Added sugars | 28.6 g |
| Fiber | 7.1 g |
| Protein | 7.1 g |
| Salt | 1.6 g |
Serving: 1 cup (42 g)
Ingredients
- WHOLE GRAIN WHEAT
- RICE
- SUGAR (high concern)
- CHOCOLATEY CHUNKS (SUGAR, HYDROGENATED PALM KERNEL OIL, COCOA PROCESSED WITH ALKALI, COCOA, SOY LECITHIN, ARTIFICIAL FLAVOR, MILK) (not recognized)
- WHEAT BRAN
- SALT
- BROWN SUGAR SYRUP (high concern)
- NATURAL AND ARTIFICIAL FLAVOR
- MALT FLAVOR (high concern)
- BHT FOR FRESHNESS
- VITAMINS AND MINERALS: REDUCED IRON
- VITAMIN C (ASCORBIC ACID)
- VITAMIN E ACETATE
- NIACINAMIDE
- VITAMIN B (PYRIDOXINE HYDROCHLORIDE)
- VITAMIN B (RIBOFLAVIN)
- BETA-CAROTENE
- VITAMIN B (THIAMIN HYDROCHLORIDE)
- FOLIC ACID
- VITAMIN D
- VITAMIN B
Label text, as published
WHOLE GRAIN WHEAT, RICE, SUGAR, CHOCOLATEY CHUNKS (SUGAR, HYDROGENATED PALM KERNEL OIL, COCOA PROCESSED WITH ALKALI, COCOA, SOY LECITHIN, ARTIFICIAL FLAVOR, MILK), WHEAT BRAN, CONTAINS 2% OR LESS OF SALT, BROWN SUGAR SYRUP, NATURAL AND ARTIFICIAL FLAVOR, MALT FLAVOR, BHT FOR FRESHNESS, VITAMINS AND MINERALS: REDUCED IRON, VITAMIN C (ASCORBIC ACID), VITAMIN E ACETATE, NIACINAMIDE, VITAMIN B (PYRIDOXINE HYDROCHLORIDE), VITAMIN B (RIBOFLAVIN), BETA-CAROTENE, VITAMIN B (THIAMIN HYDROCHLORIDE), FOLIC ACID, VITAMIN D, VITAMIN B
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Special k crunchy wheat & rice flakes with real Kellogg's · 38 oz/1.07 kg Ultra-processedHigh in sugarHigh in saltContains added sugars Score 15 out of 100 Bad -
Cheerios General Mills Contains added sugarsContains whole grains Score 68 out of 100 Good -
Sweetened Rice Cereal with Natural Chocolate Flavor Chex · 12.8 oz (362 g) Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 19 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org