Cereal grains
Kashi GO Mixed Berry Crunch
397 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 22
Kashi GO Mixed Berry Crunch scores 22 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz No added sugars · No sugar Score 66 out of 100 , 44 points higher -
Mixed Berry Cereal Cascadian Farm Organic · 354 g No added sugars · No sugar Score 72 out of 100 , 50 points higher -
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No seed oils Score 78 out of 100 , 56 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 57 points higher -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz No added sugars · No sugar Score 61 out of 100 , 39 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Mixed Berry Crunch
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Inulin (chicory root fiber) minus 2.5 points
- Soy protein isolate / concentrate minus 1.5 points
- Glycerin minus 1.5 points
- Canola oil minus 1.5 points
- Natural flavors minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Sugars 18 g / 100 g minus 8 points
- Salt 0.7 g / 100 g minus 3 points
- Fiber 17.7 g / 100 g plus 4 points
100 − 78.5 = 21.5 → 22
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 361 kcal |
|---|---|
| Fat | 7.3 g |
| Saturated fat | 0.9 g |
| Trans fat | 0.1 g |
| Carbohydrates | 68.9 g |
| Sugars | 18 g |
| Added sugars | 13.9 g |
| Fiber | 17.7 g |
| Protein | 17 g |
| Salt | 0.7 g |
Serving: 1 portion (53 g)
Ingredients
- Whole grain oats
- soy flakes (not recognized)
- cane sugar (high concern)
- wheat sticks (whole wheat flour, KASHI SEVEN WHOLE GRAIN AND SESAME flour)
- brown rice syrup (high concern)
- chicory root fiber
- soy protein concentrate
- degerminated yellow corn flour
- dried cranberries (cranberries, cane sugar, vegetable glycerin)
- canola oil
- oat fiber
- dried blueberries (blueberries, cane sugar)
- baking soda
- salt
- natural flavors
- mixed tocopherols (vitamin E) for freshness
Label text, as published
INGREDIENTS: Whole grain oats, soy flakes, cane sugar, wheat sticks (whole wheat flour, KASHI SEVEN WHOLE GRAIN AND SESAME flour [oats, hard red wheat, rye, brown rice, triticale, barley, buckwheat, sesame seeds]), brown rice syrup, chicory root fiber, soy protein concentrate, degerminated yellow corn flour, dried cranberries (cranberries, cane sugar, vegetable glycerin), canola oil, oat fiber, dried blueberries (blueberries, cane sugar), baking soda, salt, natural flavors, mixed tocopherols (vitamin E) for freshness.
Allergens and diets
Contains: Soy, Wheat, Gluten, Sesame
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org